Account Manager - Influencer Marketing
TommieTest
Boston, NY (Remote)
$90K/yr - $105K/yrIn-houseFull-timeMid level3+ years exp.
5 hrs ago
Director of Social and Influencer
Raleigh, NC (Hybrid)
$150K/yr – $175K/yrDirector/Executive10+ years exp
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Owns social and influencer strategy development and scaling for a multi-brand practice, turning creator ecosystems into measurable growth with platform-new tools and always-on programs.
- Own social, influencer, and creator commerce strategy across client accounts, aligning with brand and business goals.
- Lead practice evolution, tooling, and offerings to scale nano/micro creators and ambassador networks into ongoing programs.
- Translate culture, platform trends, and consumer insights into integrated campaigns with cross-functional partners and clear performance metrics.
Job Description
Responsibilities
- Lead the development of social media, influencer marketing, and creator commerce strategies across multiple client accounts, ensuring alignment with brand and business objectives.
- Lead the evolution of Indie's Social & Influencer practice, enhancing capabilities, processes, tools, and service offerings while shaping the future of creator commerce and affiliate communities
- Monitor and evaluate social, cultural, creator, and technology trends to identify emerging opportunities and guide innovation for both clients and the agency.
- Contribute to new business efforts, including pitch development, strategic recommendations, and thought leadership.
- Design and build Indie's creator commerce offering, including affiliate program architecture, TikTok expertise, ambassador and loyalty creator networks, and performance-based compensation models.
- Lead the development and execution of influencer and creator partnership strategies, including creator identification, partnership frameworks, campaign activation, and measurement across earned, paid, and affiliate-based models.
- Develop and operationalize Indie's approach to nano- and micro-creator programs at scale — moving clients from campaign-based influencer models to always-on creator community programs.
- Explore, test, and implement emerging platforms and tools — including TikTok Shop, affiliate management platforms, AI tools, and creator innovations — to improve performance, efficiency, and scalability for clients.
- Oversee social content planning and channel strategy across organic, paid, influencer, and community channels, ensuring work is platform-native, culturally relevant, and strategically aligned.
- Translate strategic insights, consumer behavior, cultural trends, and platform opportunities into impactful social and influencer programs that drive engagement, brand growth, and measurable business results.
Indie Consulting
Indie Consulting is your full service marketing partner from strategy to activation.We are specialized marketeers committed to ‘getting it right’ with core services defined by Strategy, Creative, and Activation. Our formula for adaptable marketing programs is digitally-led, fluidly resourced, and guided by empathy to result in impactful outcomes, always.With experience across various industries and path-to-purchase models, we create custom scopes and resourcing approaches to meet the needs of our clients’ teams and businesses. We are not here to simply execute, but rather morph, mold, empathize and flex as we integrate onto a team to drive measurable business results.How can your marketing work harder for your business goals?Visit our website to learn more and contact us!
