Responsibilities

• The strategy
• The content
• The making
• The community
• The team
• The numbers
• The collaboration
• What you'll own:
• The strategy
• Own and evolve goop kitchen’s organic social strategy across Instagram, TikTok, LinkedIn, and emerging platforms.

Requirements

• 8+ years in social media, content, or digital marketing — ideally somewhere in food, hospitality, wellness, lifestyle, or consumer brands.
• You've owned a social strategy end to end, from the idea to the post to the result, in service of real business goals.
• You've run brand accounts on Instagram and TikTok, and you're fluent enough on YouTube Shorts, LinkedIn, and newer platforms to know what belongs where.
• Hands-on content creation experience across filming, editing, copywriting and storytelling, with a portfolio of published social-first work
• You've used social analytics and performance measurement to connect organic content to business outcomes
• A proven track record of building social channels, growing engaged communities, and creating content that performs.
• You're organized in a way that holds up in a fast-moving environment with multiple priorities and shifting timelines
• You're curious, creative, and genuinely plugged into internet culture, food, and creators
• You can operate at 30,000 feet and on the ground - you build the strategy and you make the content.
• You adapt fast when the business changes direction

Benefits

• Competitive salary and benefits package
• Bonus potential
• Medical, Dental and Vision insurance
• Paid time off
• 401k match
• Annual cell phone reimbursement
• Free goop kitchen lunch every day in the office .
• goop beauty + kitchen employee discount.
• Opportunity to build and work in a dynamic and innovative environment.
• A chance to make a meaningful impact on a rapidly growing brand.