Responsibilities

• Own holistic SEO and AI search strategy - translating audience insights and search trends into visibility-driving programs across technical SEO, content, off-page authority, and AI-driven discovery (AEO/GEO)
• Concept and execute full Universal Search strategies across a complete PESO ecosystem - a T-shaped skill set that spans deep SEO expertise and the range to shape creative and content solutions alongside it
• Serve as the client-facing search leader, building trust through strategic counsel, quality deliverables, and confident presentation
• Connect Universal Search with Account, Precision Media, Audience Intelligence, Data & AI, and other agency disciplines, aligning strategy, timelines, and resourcing to drive unified client outcomes
• Lead, mentor, and elevate 1–2 direct reports, growing the team and its skill set as the capability scales
• Lead practice and capability building, codifying standard operating procedures and templated offerings, and driving innovation as AI search evolves, to make the practice repeatable, consistent, and scalable
• Play a leading role in new business, shaping search and AI-search points of view, proposals, competitive research, staff planning, and SOWs for pitches
• Identify audience and search trends (behavioral, demographic, and psychographic) to inform content planning and continuously optimize client performance
• Measure and report on performance through regular reporting, strategic deliverables (e.g., QBRs), and new business pitches

Requirements

• ~8–10+ years in SEO, a true player-coach with current hands-on expertise across technical, content, and off-page SEO, and a proven track record leading an SEO practice or team at an agency
• Working knowledge of how AI and generative platforms are reshaping discovery (AEO/GEO), with an innovation-minded, forward-looking perspective on the future of search
• Strategic thinker with the ability to translate high-level client goals into actionable, results-driven search strategies across accounts
• Proven ability to present with authority and credibility in high-visibility settings, including large group and client-facing presentations, on screen and in person
• Experience working on integrated teams, partnering effectively with media, data, creative, developers, and account teams rather than operating in a channel silo
• Highly self-motivated, proactive, and detail-oriented; able to operate both independently and as a team player, and delegate when appropriate
• People leadership experience, with a genuine interest in developing talent and building a capability, not just managing a queue of deliverables
• Vision, the ability to help define where this space is going and get others (clients and internal teams) aligned around it, even without a fully established playbook
• Hybrid 3x week onsite
• Ability to travel 10–15% of the time

Benefits

• Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
• Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave.