Director of Product Marketing

Santa Fe, NM (Unknown)

Salary Not AvailableSenior Level10+ years exp

Posted 4 months ago

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Job Summary

Own GTM readiness and messaging for priority investment products to enable effective distribution and client conversations.

  • Own GTM readiness and launch narratives for priority products across distribution and channels.
  • Must-have: 10+ years in asset management marketing, product commercialization, GTM, or distribution enablement.
  • Standout: Cross-functional alignment with Distribution, Marketing, and Digital to drive coordinated execution.

Job Description

Responsibilities

  • Own GTM readiness for priority products, ensuring clear positioning, differentiation, and internal alignment before market activation
  • Set the GTM narrative and messaging hierarchy that flows consistently across marketing, digital, and sales enablement
  • Drive cross functional alignment across Investments, Distribution, Marketing, and Digital to ensure coordinated execution
  • Partner closely with Distribution to ensure GTM efforts support real client conversations and commercial priorities
  • Guide digital activation at a strategic level, aligning audience focus, intent, and measurement with GTM goals
  • Support prioritization and execution discipline across products and initiatives to focus effort where it matters most.
  • Product commercialization strategy and GTM readiness for priority products
  • Clear messaging hierarchies and launch narratives that scale across channels
  • Digital activation direction for priority products (audience focus, campaign intent, success metrics) in partnership with Digital Engagement
  • Cross functional GTM briefs and coordination tightly aligned with Distribution priorities.

Requirements

  • 10+ years of experience in asset management marketing, product commercialization, GTM, or distribution enablement.
  • Strong understanding of investment products, markets, and distribution channels.
  • Demonstrated ability to operate at both strategic and execution levels.
  • Proven ability to translate complex investments ideas into clear, client-ready narratives.

Benefits

  • Medical, dental, and vision coverage.
  • Employer 401(k) safe harbor and profit-sharing contributions.
  • Work/life programs such as flexible work arrangements, flexible paid time off, paid parental leave, employee assistance plan, commuter benefits, student loan repayment program, education reimbursement program.
  • Community involvement opportunities.
  • Onsite cafeteria.
  • Onsite fitness center.
  • Referral program.