Responsibilities

• Own the end-to-end GTM process that moves opportunities from ideation to in-market execution, including setting the strategy, collecting feedback, sizing of opportunities, determining key debates and decisions with clear business cases, stage gates, launch readiness, and post-launch review.
• Set the strategic goals and success criteria for each initiative up front, and drive alignment on them across Product, Engineering, Finance, Operations, Sales, Support, Marketing, and others.
• Own launch readiness as a mechanism, not a meeting: clear owners, clear dates, clear go/no-go criteria, and an honest retro afterward.
• Identify where the process itself is the bottleneck and fix it. This role is expected to build repeatable GTM motions and systems that can scale your work across teams.
• Partner with Product Management to shape the roadmap that’s led with data: market sizing, customer research, competitive intelligence, channel input, and knowledgeable ways to leverage AI to organize the data into tangible next steps.
• Maintain a working understanding of the market: competitive lineups, adjacent smart home platforms and protocols, pro channel dynamics, and where the category is heading.
• Define positioning and messaging architecture for hardware, software, and subscription offerings, and translate technical capability into language customers and pros actually use.
• Own the single source of truth for each product: positioning, claims, feature availability, competitive comparisons, FAQs, and objection handling.
• Develop pricing and packaging recommendations in partnership with Product, Sales, and Marketing: good/better/best structures, subscription tiers, channel-specific SKUs, promotional strategy. Each should include financial modeling to support the recommendations.
• Lead integrated launches across the professional channel, retail, and D2C.

Requirements

• 10+ years of product marketing, GTM, or closely related commercial experience, including significant time owning initiatives end-to-end.
• Comfort operating as a hands-on individual contributor. You write the narrative and docs, build the model, and run the launch yourself rather than assigning it.
• Demonstrated ownership of a full product lifecycle from concept through launch and iteration, with results you can speak to specifically.
• Experience marketing connected hardware, consumer electronics, IoT, or technical products, including the realities of long hardware lead times, supply constraints, certification, and channel timing.
• Experience marketing software or subscription offerings: adoption, attach, retention, and monetization.
• Track record of driving direction and alignment across product, engineering, finance, operations, and sales without owning those functions.
• Strong analytical foundation: comfortable building the model, working in spreadsheets and BI tools, and defending the assumptions.
• Exceptional written communication. Distill a complex set of decisions into a written narrative a leadership team can act on.
• Bachelor's degree.
• Must be legally authorized to work in the United States.

Preferred

• Experience building GTM or NPI processes from scratch, or materially rebuilding one that wasn't working.
• Experience in two-step distribution or professional trade channels (irrigation, landscape, electrical, HVAC, plumbing, building products) alongside retail and D2C.
• Experience with smart home platforms and protocols: Matter, Thread, Wi-Fi, Bluetooth, and have enough technical fluency to be useful in engineering conversations.
• Experience with outdoor products, lighting, water management, or the sustainability categories.
• Experience with partner, OEM, or co-marketing programs.
• MBA or advanced degree.