Responsibilities

• Global Footwear Strategy: Own the multi-year, annual, and seasonal global footwear strategy aligned with adidas Golf, Brand, and Enterprise priorities.
• Portfolio Direction: Set consumer priorities, portfolio architecture, franchise direction, price-tier strategy, and range requirements across global markets.
• Financial Performance: Partner with Finance and Commercial leaders to establish and manage category targets including net sales, margin, article count, volume, market share, and inventory productivity.
• Business Analysis: Use sell-in, sell-through, consumer, competitive, and marketplace insights to identify business risks, growth opportunities, and corrective actions.
• Investment Priorities: Recommend category investment, innovation, and resource priorities to the SVP & General Manager and relevant Golf leadership forums.
• Product Creation: Lead the footwear product creation agenda with Design and Development from strategic brief through commercialization and launch.
• Seasonal Direction: Establish seasonal briefs, decision criteria, and milestone expectations that connect consumer needs, brand direction, technical performance, and commercial viability.
• Category Decision Making: Own category prioritization and resolve product, timeline, cost, quality, and range trade-offs with cross-functional partners.
• Innovation: Set the footwear innovation agenda and sponsor advanced creation opportunities across materials, technology, athlete insights, and responsible digital or AI-enabled capabilities.
• Go-to-Market Leadership: Partner with Go-to-Market, Marketing, Sports Marketing, and Markets to deliver compelling launches and consistent global category expression.

Requirements

• University degree in Business, Marketing, Product Management, Merchandising, or a related field.
• 10+ years of progressive experience in footwear product marketing, merchandising, category management, product creation, or a related discipline.
• Demonstrated experience owning global or multi-market category strategy and financial performance.
• 5+ years of people leadership experience within a matrixed organization.
• Deep expertise in footwear product marketing, merchandising, product creation, and portfolio management.
• Strong commercial and financial acumen with experience managing category performance, portfolio productivity, and business targets.
• Proven ability to set global category strategy and translate strategic priorities into executable product direction.
• Proven experience leading cross-functional product creation and global go-to-market initiatives.
• Strong understanding of the golf consumer, footwear marketplace, competitive environment, and performance innovation landscape.
• Strong executive communication, influence, and decision-making skills within a complex global organization.

Preferred

• Experience leading a global footwear category or significant multi-market footwear portfolio.
• Experience developing multi-season product, franchise, and portfolio strategies within the sporting goods or athletic footwear industry.
• Experience partnering with senior Finance and Commercial leaders to establish and manage category financial targets.
• Experience working directly with athletes, innovation teams, creation centers, and external partners to influence product direction.
• Experience leading product innovation initiatives across materials, technology, athlete insights, or emerging digital capabilities.

Benefits

• Comprehensive medical coverage including HSA with employer funding or FSA options, dental, vision, and prescription plans.
• Adoption, surrogate, and fertility support programs.
• Short and long term disability coverage.
• Basic life and AD and D insurance with supplemental employee paid options.
• 401(k) plan and Stock Purchase Plan with employer match.
• Education assistance for eligible full time employees.
• 12 weeks of paid parental leave and generous leave policies.
• Flexible time off accrued at 0.4388 hours per day, increasing with tenure.
• Twelve paid holidays plus milestone Service Time Off.
• Employee product discounts and access to wellness programs.