Responsibilities

• Strategic Leadership
• Lead and develop a high-performing Product Marketing team focused on execution, collaboration, and measurable outcomes.
• Translate company and category strategy into clear product positioning, messaging, and go to market planning.
• Own product storytelling across the lifecycle, from ideation and positioning up to launch.
• Partner closely with Product Operations and leadership to ensure customer needs, market opportunity, and commercial impact inform decision making.
• Go-to-Market (GTM) Execution
• Own and execute the GTM process for new product launches, line extensions, and category refreshes.
• Ensure strong GTM discipline with clear timelines, ownership, and cross-functional alignment.
• Develop value propositions, messaging frameworks, and competitive positioning that clearly differentiate our products in the market.
• Lead launch readiness by equipping Marketing Operations, and sales, with training, tools, content and insights.

Requirements

• Strong understanding of product positioning, market analysis, and competitor insight.
• Proven ability to execute complex GTM launches in a fast-paced, growth-oriented environment.
• Excellent communication and presentation skills, with the ability to influence cross- functional stakeholders.
• Data-driven mindset with a focus on outcomes and continuous optimization.
• Comfortable operating in an entrepreneurial environment with evolving priorities
• Bachelor’s degree in marketing or commiserate experience.
• 7-10 years of experience in Product Marketing, Product Management, or related roles; preferably in the professional beauty, grooming, or consumer lifestyle category.
• Demonstrated success leading cross-functional initiatives and driving revenue impacting launches.
• Beauty / Barber industry experience a plus

Benefits

• Competitive wage with opportunity for growth
• Stable, full-time schedule in a growing company.
• Training and development opportunities for long-term advancement
• A positive, inclusive team environment with a strong focus on quality and accountability