Defines the development of the company’s product(s) market requirements including product strategy, requirements, and value-based pricing to support market share growth and increasing margin. Oversees market research and identifies customer needs. Tracks and reports competitive product offerings and capabilities. Leads the development of new product definition and business plans. Leads product strategic planning process, including situation and strategy. Develops product marketing plan and materials to bring product(s) to market. Successfully creates and carries out the product marketing strategy. Develops product positioning to drive competitive advantage, revenue, and market share. Develops value-based pricing strategies. Creates market demand by collaborating, supporting, and enabling sales. Collaborates and prioritizes customer demo requests, timing and data required. Defines tool configurations and options for sale, supports upgrade development for install base. Owns product performance specifications and supports spec responses. Engages with customers and communicates customer feedback to engineering, manufacturing, and sales to enhance existing product(s) or product line(s). Works with Core Team to implement product strategies to keep product relevant. Supports upgrade development. Develops upgrade promotion and positioning in context with product roadmap. Manages product life cycle including components and assemblies. Collaborates on transition strategies of install base to latest configuration.