Responsibilities

• Positioning & Go-to-Market
• Develop differentiated positioning and messaging for audience, targeting, data, social, live extension, and partner-enabled products, translating complex or third-party capabilities into clear, buyer-relevant value propositions
• Own product marketing strategy for launches and beta programs, defining target customers, value props, proof points, and sales-readiness requirements
• Partner with regional teams to adapt global narratives to local markets
• Portfolio Management
• Influence roadmap and commercialization priorities using client, partner and market signals
• Evaluate whitespace across audience, data, and other activation categories
• Outline standards and guidance to determine which betas graduate, evolve or stop
• Sales Enablement
• Develop one-sheets, launch decks, battlecards, FAQs, and training for the audience and data portfolio, and lead the enablement sessions that put them to work

Benefits

• We offer one of the most comprehensive and generous benefits plans available and offer a range of total rewards that may include merit increases, incentive compensation (exempt roles only), paid holidays, paid time off, medical, dental, vision, short and long term disability benefits, 401(k) +match, life insurance, and various wellness programs, among others.