Responsibilities

• Own positioning and messaging for Sophos' AI solutions portfolio, including the new and emerging categories where Sophos is defining the market.
• Build the category narrative around AI-native cybersecurity defense, anchored in Sophos' position that AI handles scale and humans handle judgment and accountability.
• Guide the AI-related messaging for the broader Sophos portfolio, ensuring consistency at every point.
• Translate deep technical capability into clear, differentiated channel-ready stories that resonate with security buyers, MSPs, and end customers.
• Develop and maintain the messaging frameworks, value propositions, competitive positioning, and proof points that ladder to the broader Sophos narrative.
• Lead end-to-end go-to-market planning for new AI solutions and category launches, from internal readiness through external announcement, partner enablement, and demand generation.
• Partner with Product Management to shape launch scope, sequencing, and tiering decisions that align market readiness with product reality.
• Build the asset library that powers each launch: pitch decks, solution briefs, web copy, video scripts, demo narratives, FAQs, battlecards, and partner playbooks.
• Drive cross-functional execution with Brand, Digital, Channel Marketing, Sales Enablement, PR, and Events to deliver coordinated, high-impact launches.
• Equip the Sophos channel network (MSPs, MSSPs, resellers, VARs) to sell, position, and operationalize Sophos’ AI solutions with confidence.

Requirements

• AI-native in how you work: you use AI as a default part of your daily workflow, not an occasional experiment, with fluency across frontier tools for research, competitive analysis, drafting, and synthesis, and the judgment to know when output is ready to ship and when it needs human rework.
• 7+ years in roles that combine technical depth and market-facing communication: product marketing, product management, developer relations, founding or building AI products, or similar
• Proven track record bringing new products or categories to market, whether through positioning, launch, or building the thing itself
• Demonstrated ability to translate deep technical capability into clear, differentiated stories that land with buyers, partners, and the field
• The ability to build the full launch asset library and the judgment to know what belongs in it: pitch decks, solution briefs, web copy, competitive battlecards, and enablement playbooks
• Fluency in a channel-led model, or the ability to learn one fast, positioning and enabling through MSPs, MSSPs, resellers, and distributors as the operating model, not just the route to market
• A bias for automating your own toil: you build lightweight tools, prompts, and workflows for repetitive work (campaign analysis, message testing, launch workflow automation) that make GTM teams measurably faster, and you share them across sales, channel, and marketing rather than keeping them personal.
• Hands-on competitive instincts: you do primary research yourself rather than waiting for analyst coverage, getting into competitor trials, demos, documentation, release notes, and pricing and packaging pages, and you can tell what a competitor markets from what it actually ships.
• A track record of turning competitive findings into positioning, battlecards, and objection handling that sellers use in live deals, and of keeping that intelligence current.
• Sharp writer and communicator comfortable briefing analysts, enabling sellers, and presenting to senior stakeholders

Preferred

• Direct experience marketing or building AI products, or a background at an AI-native company
• Direct experience with AI security, MDR, XDR, SIEM, or other cybersecurity solutions
• Working knowledge of the AI threat landscape, enough to hold a credible technical conversation
• Established relationships with industry analysts (Gartner, IDC, Omdia) and a track record shaping category definition

Benefits

• Sophos operates a remote-first working model, making remote work the primary option for most employees. However, some roles may necessitate a hybrid approach.
• Our people – we innovate and create, all of which are accompanied by a great sense of fun and team spirit
• Employee-led diversity and inclusion networks that build community and provide education and advocacy
• Annual charity and fundraising initiatives and volunteer days for employees to support local communities
• Global employee sustainability initiatives to reduce our environmental footprint
• Global fitness and trivia competitions to keep our bodies and minds sharp
• Global wellbeing days for employees to relax and recharge
• Monthly wellbeing webinars and training to support employee health and wellbeing