Director Product Management ID/AST
Maryland, USA (On-site)
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Description
Responsibilities:
- Define and own the global ID/AST portfolio strategy, aligned to microbiology segment priorities and overall customer needs.
-
Develop and maintain a multi-year roadmap across:
- AST instrument platform inclusive of legacy Phoenix M50
- AST Consumables inclusive of Phoenix ID/AST consumables/menu
-
Drive instrument vs. menu tradeoff decisions, ensuring optimal balance of:
- Clinical value
- Customer workflow impact
- Financial return
- Identify growth opportunities through market, customer, and competitive insights
- Positioning the portfolio competitively, driving clear differentiation across ID and AST workflows
- Own P&L accountability for the ID/AST portfolio, including revenue growth, margin expansion, Market share.
- Lead portfolio performance management against: Budget and financial targets, KPIs (placement, utilization, menu pull-through, win rates),
- Drive data-driven decisions on:
- Portfolio optimization
- Lifecycle management (launch, sustain, rationalization)
- Align installed base strategy with service models and long-term innovation
- Serve as the primary business interface with key partners in Regions & ADx Leadership
- Drive strong engagement between partners and internal commercial teams,
- Ensure alignment on customer commitments, supply, field readiness, issue resolution and escalation
- Maximize partnership value through coordinated go-to-market execution
- Lead new product opportunity assessments, including business cases, market sizing, and ROI analysis.
- Translate customer needs into clearly defined product requirements in collaboration with R&D and systems engineering.
- Prioritize development initiatives to maximize customer and business impact, balancing short-term gains and long-term innovation.
- Ensure solutions are designed for integrated workflows, automation, and digital connectivity.
- Partner with Global/Regional Marketing to transition from strategy to launch execution, ensuring consistency and effectiveness.
- Support key customer engagements, strategic accounts, and early adopter programs.
- Serve as the primary portfolio liaison with core functions including:
- R&D
- Quality & Regulatory Affairs
- Clinical Affairs
- Supply Chain & Operations
- Finance
- Lead cross-functional governance to ensure alignment on priorities, timelines, and trade-offs.
- Maintain strong connections to laboratory customers, KOLs, and healthcare systems.
- Lead efforts in customer journey mapping and unmet needs identification, particularly in lab automation and workflow efficiency.
- Translate insights into solutions that improve productivity, reduce labor burden, and enhance clinical decision-making.
Qualifications:
- Bachelor’s degree required; advanced degree (MBA, MS, PhD) preferred.
- 15+ years of experience in product management, marketing, or business leadership within IVD, diagnostics, life sciences, or healthcare technology.
- Proven experience managing complex portfolios (instrument + consumables + software).
- Strong understanding of IVD regulatory environment (e.g., FDA, CE-IVDR).
- Proven track record managing complex portfolios (instrument + consumables + partnerships)
Amplifying your brand and digital presence through exceptional creativity and insight. Waters Creative was founded on a passion for design. We believe that great design can make a real difference in the world and we’re committed to creating brands and user experiences that are both beautiful and functional.Over the years, we’ve developed a deep understanding of human behaviour and how to create designs that are equally engaging and effective. We use this knowledge to generate designs that are more than just aestheticallypleasing. We want our creativity help you achieve your business goals, whether that’s building brand awareness, generating leads, or selling more products.We’ve had the privilege of working with a wide range of clients, from Welsh Government to the NHS to e-commerce businesses. This experience has given us a wealth of transferable knowledge and expertise that we can bring toyour project.
