Director, Product Communications

USA (Hybrid)

$177K/yr – $242K/yrDirector/Executive12+ years expFull time

Posted 1 day ago

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Job Summary

Own the strategic communications for ARIKAYCE across milestones, launches, patient storytelling, and cross-functional partnerships, delivering trusted counsel, compliant data narratives, and executive storytelling.

  • Lead pre-launch, launch, and post-launch communications for a potential new indication.
  • Spearhead Patient Voices Program and patient storytelling efforts.
  • Manage communications for clinical milestones, regulatory submissions, and data readouts to diverse audiences.

Job Description

Responsibilities

  • Communications Leadership: Serve as the strategic communications partner for ARIKAYCE, delivering sound, trusted communications counsel to the Global Program Team and sub-teams.
  • New Indication Launch Communications: Lead the development and execution of a comprehensive communications strategy to prepare for and launch ARIKAYCE's potential new indication, including pre-launch market preparation, launch day activation, and post-launch momentum building.
  • Patient Storytelling & Patient Voices Program: Champion and evolve Insmed's Patient Voices Program, serving as the primary communications steward for patient identification and storytelling.
  • Data & Regulatory Milestone Communications: Lead communications planning and execution for clinical milestones – including data readouts, regulatory submissions, and approvals – ensuring clear, credible, and compliant dissemination of results to media and key stakeholders.
  • Disease State Awareness: Drive initiatives that raise disease awareness among patient and HCP communities.
  • Cross-Functional Collaboration: Work seamlessly with Commercial, Medical Affairs, Regulatory, Patient Advocacy, Investor Relations, Corporate Communications, and Corporate Brand/Digital Communications teams to ensure consistent, coordinated messaging across all channels and stakeholders.
  • Executive & Internal Communications: Partner with Corporate Communications and leadership to keep employees informed and inspired around key milestones.

Requirements

  • You have a minimum of a Bachelor's Degree and 12+ years of progressive experience in brand or product communications
  • Pharmaceutical or biotech industry experience required; rare disease experience is highly preferred. A combination of agency and in-house experience is also highly preferred.
  • Demonstrated expertise in patient storytelling, including experience identifying, developing, and managing patient spokespeople and partnerships.
  • Proven track record in product launch communications, with experience building and executing pre-launch, launch, and post-launch communications plans.
  • Strong data communications experience, including leading communications for clinical data readouts, regulatory milestones, and scientific publications.
  • Disease awareness expertise, with the ability to build compelling campaigns that educate and engage diverse audiences around complex, underrecognized conditions.
  • Deep understanding of pharmaceutical industry regulations and compliance requirements, including FDA promotional guidelines and fair balance requirements.
  • Strong understanding of the healthcare media landscape and experience engaging with trade, scientific, consumer, and industry press.
  • Proven ability to translate complex science into compelling narratives for diverse audiences – from patients and caregivers to physicians and journalists.
  • Strong executive presence, with proven ability to fully integrate and participate in brand and leadership teams.
Insmed Incorporated logo

Insmed Incorporated

4.1 Glassdoor

Insmed is a people-first global biopharmaceutical company striving to deliver first- and best-in-class therapies to transform the lives of patients facing serious diseases. We are dedicated to making a meaningful impact in patients’ lives as well as the communities where we live and work. Our team is guided by our core values of collaboration, accountability, passion, respect, and integrity. Insmed is headquartered in Bridgewater, NJ, and has offices and research locations throughout the United States, Europe, and Japan. We are proud to be recognized as one of the best employers in the biopharmaceutical industry, including spending four consecutive years as the No. 1 Science Top Employer. Join the Insmed team to accelerate your career and help make every moment and every patient count.Community guidelines: http://bit.ly/3DbEjVG

Founded in 1988
Bridgewater, New Jersey, USA
1.5K employees (69 in marketing)
77% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
50.7K
Traffic Source Mix
Search
47.2%
Direct
41.7%
Referral
9.3%
Social
0.9%
Paid
0.8%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
66 (4% of company)
Median Career Experience
12 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$4.6B
Last Raise
$750M
Post IPO Equity, 9 months ago

Funding History

  • Jun 2025
    Post IPO Equity • $750M
  • May 2024
    Post IPO Equity • $650M
  • May 2023
    Post IPO Equity • $500K

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