Responsibilities

• Precision Media Leadership (Programmatic & Social) - Lead the strategy, governance, and performance optimization of precision media programs across programmatic, paid social, retail media, and emerging digital channels.
• Consumer Data Strategy - Own the enterprise consumer data strategy and roadmap to strengthen customer understanding and activation capabilities.
• CRM - Lead CRM strategy across the consumer lifecycle, including acquisition, onboarding, engagement, retention, and reactivation programs.
• Marketing Analytics - Lead the enterprise marketing analytics strategy and performance measurement framework.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Data Science, Economics, or related field.
• 10+ years of experience across digital marketing, CRM, customer analytics, media strategy, or related disciplines.
• 5+ years leading high-performing teams.
• Experience partnering with senior leaders to influence growth strategies and investment decisions.
• Experience leading advanced marketing measurement initiatives, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), experimentation, and incrementality testing.

Preferred

• Experience within consumer goods, retail, omnichannel commerce, or digitally enabled businesses.
• Experience with Customer Data Platforms (CDPs), identity resolution, audience activation, and marketing technology ecosystems.
• Strong knowledge of privacy-first marketing and evolving digital measurement frameworks.
• Experience applying AI, machine learning, or predictive analytics solutions to customer targeting, personalization, marketing optimization, and performance measurement.

Benefits

• Beverage Bonuses:
• Flexible work programs that support work life balance including a hybrid work model of 4 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are
• Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization
• Ability to grow and develop your career centered around our First Choice Learning opportunities
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, 401k option with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources
• On site Pub, access to cool brand clothing and swag, top events and, of course... free beer and beverages!
• Work within a fast-paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences
• Benefits include 15 days vacation, 10 paid holidays, 4 personal floating holidays and 64 hours of sick time.