Responsibilities

• Consumer PR • Own and execute the global consumer PR strategy across fashion, lifestyle, fitness, and pop-culture media. This will expand into more markets in line with company growth.
• Identify, build and maintain relationships with key journalists, editors, and producers to secure high-impact product placements, gifting features, and brand coverage.
• Plan and execute press events, launches, and experiential moments that generate cultural relevance and earned coverage.
• Partner with marketing on integrated campaign moments, ensuring PR amplifies major product drops and brand campaigns.
• Business & Corporate PR • Develop and execute a business PR strategy that positions Oner Active's growth story, leadership, and founder within business, retail, and trade media including speaking opportunities and podcasts.
• Build relationships with business, trade, and retail press to secure coverage of company milestones, funding, expansion, and leadership commentary.
• Act as a strategic communications partner to founder and executive leadership, including message development, media training, and speaking opportunity identification.
• Manage corporate narrative and reputation, including proactive positioning and reactive/crisis communications as needed.
• Crisis Management • Direct reputation management efforts, authoring official holding statements and providing strategic counsel to executive leadership during complex or sensitive situations across social media and the wider media landscape.
• Team & Function Leadership • With the Marketing Director, accelerate the PR function, including agency selection and management, budget ownership, big wins and any future team hires.

Requirements

• 10+ years of Global PR and communications experience, with a mix of agency and in-house experience strongly preferred.
• A proven track record of securing both consumer press (fashion, lifestyle, fitness) and business/trade press coverage.
• Established senior relationships with US media across consumer and business/trade press.
• Experience supporting or partnering with a high-profile founder or executive on personal brand and media strategy.
• Prior experience in apparel, activewear, beauty, or DTC/lifestyle brands is highly valued.
• Comfortable operating in a fast-paced, high-growth environment, balancing strategic planning with hands-on execution.
• Strong writing, storytelling, and executive communication skills.
• Experience managing budgets, agencies, and developing and nurturing a team.

Preferred

• Prior experience in apparel, activewear, beauty, or DTC/lifestyle brands is highly valued.