Responsibilities

• Own growth media strategy for a portfolio of ecommerce and DTC clients, and stand behind the recommendations with clear rationale
• Serve as the senior growth media voice in the client relationship, counseling marketing and executive leadership through annual planning, quarterly business reviews and budget decisions
• Frame media investment in the language of the client’s business: contribution margin, payback period, customer lifetime value and profit
• Build forecasts, scenario plans and zero-based budgets, then hold the work accountable to them
• Own cross-channel budget allocation across paid social, paid search, programmatic, retail media, and emerging channels, moving spend toward what’s working
• Partner with the Analytics team to set the measurement standard for growth media at Backbone, including incrementality testing, media mix modeling and how we reconcile both with platform reporting
• Partner with Analytics to design and read geo-lift, holdout and platform conversion-lift studies, and translate the results into media decisions clients can act on
• Directly and indirectly manage, mentor and develop a team of growth media practitioners, including workload, performance and career paths
• Hire for the practice and build the bench as the book of business grows
• Connect acquisition to retention, partnering with lifecycle, CRM and client teams so paid investment compounds after the first order

Requirements

• Bachelor’s degree or equivalent experience
• 10+ years of relevant experience in growth media, performance marketing or paid media, including time leading ecommerce or DTC accounts
• 3+ years managing and developing people, with direct reports
• Demonstrated ownership of media budgets at meaningful scale, with personal accountability for efficiency and profitability targets
• Experience counseling and presenting to senior client stakeholders, including finance and executive audiences
• Hands-on experience with at least one ecommerce measurement platform: Triple Whale, Prescient AI, Northbeam, Rockerbox, Haus, Measured, or similar
• Strong written and verbal communication skills with peers, clients, executives and strategic partners
• Ability to take a complex analysis and land it as a clear recommendation someone can decide on
• Quantitative and analytical mindset, with the ability to perform complex analyses and translate them into actionable strategies
• Comprehensive knowledge of digital media and growth marketing strategies for direct-to-consumer businesses

Preferred

• Brand-side experience owning an in-house marketing budget, or agency-side leadership of large multinational accounts
• Experience reporting marketing performance and profitability to private equity sponsors or a board
• Depth in retention and lifecycle marketing, including email, SMS, loyalty and winback programs, in Klaviyo or similar
• Programmatic and CTV experience with The Trade Desk or Google DV360
• Experience with Amazon Ads and Amazon DSP, or other retail media networks such as Walmart Connect, Instacart or Target Roundel
• Experience with affiliate, creator and influencer paid amplification
• Knowledgeable in SEM and SEO, including how AI search surfaces are changing organic discovery
• Experience managing and/or optimizing a Shopify storefront, including CRO and post-click testing
• New-business pitch experience and a hand in growing accounts organically
• Basic understanding of public relations and community management

Benefits

• Medical coverage (including Employer 100% paid option)
• Dental coverage
• Vision coverage
• 401 (k) match
• Wellness benefit
• Home office stipend
• Professional development/education assistance
• Paid volunteer hours
• Parental leave
• Flexible schedule