Responsibilities

• Own Karbon's paid media portfolio with agency support across SEM, paid social, display, retargeting, content syndication, and review platforms - leveraging AI-powered bidding, audience modeling, and creative optimization to maximize performance
• Manage a multi-million dollar demand gen and advertising budget and maintain the highest standards for ROAS and payback period efficiencies
• Apply AI-driven tools and platforms to improve targeting precision, reduce CAC, and scale what works
• Partner closely with Sales and RevOps to align paid investment with pipeline targets - using predictive analytics and AI-assisted forecasting to sharpen planning
• Build rigorous measurement frameworks and attribution models, incorporating AI-assisted analysis to surface insights faster and connect spend to revenue outcomes with greater confidence
• Own karbonhq.com as a high-performing commercial asset - along with leading the team responsible for traffic quality, conversion rate optimization (CRO), and pipeline contribution and web development.
• Deploy AI-powered personalization, dynamic content, and intelligent chat to improve on-site engagement and accelerate the path from visit to conversion
• Lead experimentation at scale - using AI-assisted testing tools to run more experiments faster, identify winning variants sooner, and continuously compound conversion improvements
• Ensure the site is structured and tagged for maximum discoverability by both traditional crawlers and AI ingestion pipelines, treating technical site health as a strategic competitive lever
• Own Karbon's presence on G2 and other review platforms as both a paid and organic performance channel, covering category sponsorship, profile optimization, review generation programs, and the deployment of G2 assets as conversion tools across the site and campaigns.

Requirements

• 8+ years of performance marketing experience
• at least 3 years in a senior leadership role in a B2B SaaS environment
• Deep B2B vertical SaaS experience is required
• A genuine practitioner of AI in marketing
• Demonstrable expertise in AI-native and agentic search
• Proven track record in paid media strategy
• Experience owning website performance as a commercial metric
• Data-driven and analytically rigorous
• A strong cross-functional leader
• Clear and confident communicator

Preferred

• Experience in accounting, professional services, or practice management software is a plus, but not required

Benefits

• Strong benefits package including:
• Flexible Time Off with an encouraged 4 weeks use per year
• Company paid medical for you and eligible spouse/partner and dependents
• Paid dental and vision and eligible spouse/partner and dependents
• 401(k) with company matching
• Flexible Spending Account
• Up to 8 weeks paid parental leave
• Work-from-home stipend
• Work with (and learn from) an experienced, high-performing team
• A collaborative, team-oriented culture that embraces diversity, invests in development and provides consistent feedback
• Be part of a fast-growing company that firmly believes in promoting high performers from within