Director, Performance Marketing

Englewood, CO (On-site)

$185K/yr – $225K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive DISH subscriber acquisition across product lines by leading campaigns, budgeting, and strategy.

  • Own annual and quarterly media marketing budget for DISH to achieve gross add targets and subscriber acquisition cost goals.
  • Must-have: Proven subscriber growth for streaming or subscription businesses.
  • Lead cross-channel campaigns and a test-and-learn approach to optimize spend.

Job Description

Drive DISH subscriber acquisition across product lines by leading campaigns, budgeting, and strategy.

  • Own annual and quarterly media marketing budget for DISH to achieve gross add targets and subscriber acquisition cost goals in conjunction with Finance
  • Continually evaluate spend to drive higher adds at lower costs
  • Lead the deployment and execution of campaigns across tactics including on device, paid digital media, and affiliate
  • Manage and communicate campaign calendar to ensure all partner teams are aligned
  • Develop marketing strategy including target segments, campaign calendar, and offer strategy
  • Create test and learn strategy to optimize existing channels to meet gross add and spend targets
  • Ideate and launch new marketing tactics in our channels to drive incremental adds beyond budget targets
  • Grow the team’s competencies through successful team member recruitment, retention, training and professional development

Requirements

  • Bachelor’s degree from a 4-year university or equivalent combination of education and experience
  • 10+ years of experience including 5 years related experience and/or training
  • Adept at handling multiple competing priorities and duties in a fast-paced, results driven, changing environment, with minimal daily oversight
  • Proven experience growing subscriber base for streaming or subscription businesses
  • Track record of optimizing profitability of acquisition costs
  • Exceptional verbal and written communication skills; proven ability to communicate effectively and influence all levels of staff
  • Experience managing large teams of diverse professionals
  • Strong customer and team member orientation
  • Demonstrated ability to recruit, develop, and retain top talent
  • Ability to travel 20% of time

Benefits

  • We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.
DISH TV logo

DISH TV

Our adventure began by changing the way people watched TV, bringing DISH to where big cable wouldn’t: rural America. Since then, we have reinvented ourselves and our own industry with Sling TV to give millions of consumers more choice in entertainment.

Founded in 1980
Englewood, Colorado, USA
15K employees (488 in marketing)

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
25%
Direct
65.2%
Referral
6.6%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~15K

Marketing Team

Marketing Team Size
353 (2% of company)
Median Career Experience
9 years
Median Tenure
4.1 years

Funding

Total Funding
$9.8B
Last Raise
$1.5B
Post IPO Debt, 3 years ago

Funding History

  • Jan 2023
    Post IPO Debt • $1.5B
  • Nov 2022
    Post IPO Debt • $2B
  • Nov 2021
    Post IPO Debt • $5.3B

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