Director, Partner Lifecycle Marketing

Arlington, VA (Unknown)

$151K/yr – $299K/yrDirector/ExecutiveFull time

Posted 4 days ago

Job Description

Responsibilities

  • Lead the partner lifecycle marketing strategy across onboarding, activation, engagement, growth, advocacy, and retention.
  • Design partner journeys, engagement programs, and communications that are clear, relevant, and tailored to partner needs.
  • Identify opportunities to improve the partner experience, remove friction, and increase participation in the program.
  • Connect partner engagement strategies to business priorities, commercial growth, and long-term ecosystem value.
  • Create personalized engagement strategies across digital, email, web, portal, event, and community channels.
  • Use data and insights to deliver more relevant content, experiences, and calls to action for different partner audiences.
  • Partner with technology and operations teams to improve how partners discover, access, and engage with program benefits and resources.
  • Test, learn, and optimize engagement strategies to improve partner response, satisfaction, and adoption.
  • Build programs that strengthen partner connection, recognition, loyalty, and advocacy.
  • Create opportunities for partners to share success stories, participate in thought leadership, and engage with Mastercard and one another.

Requirements

  • Experience in partner marketing, channel marketing, lifecycle marketing, customer experience, B2B marketing, or a related field.
  • Proven experience designing and scaling engagement, lifecycle, or customer/partner journey programs.
  • Strong understanding of partner ecosystems, segmentation, personalization, digital engagement, and data-driven marketing.
  • Experience leading cross-functional initiatives in a complex global organization.
  • Ability to influence stakeholders, manage priorities, and lead teams or workstreams to measurable outcomes.

Preferred

  • Experience with global partner, channel, alliance, or ecosystem programs.
  • Familiarity with partner portals, marketing automation, personalization tools, analytics, or digital engagement platforms.
  • Experience supporting partner-sourced or partner-influenced growth.
  • Strong executive communication and stakeholder management skills.
  • Experience in payments, technology, SaaS, cybersecurity, consulting, cloud, data, or fintech environments.

Benefits

  • Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
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Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Founded in 2014
Purchase, New York, USA
45K employees (2,376 in marketing)

Salaries

Posted range

$151K/yr – $299K/yr

Taken straight from the job posting.

See all Mastercard salaries

Traffic Signals

Monthly Visitors
11.8M
Monthly Google Ads Budget
$732K
Traffic Source Mix
Search
17.5%
Direct
35.5%
Referral
44.3%
Social
2%
Paid
0.6%

Headcount Trend

Current headcount: ~45.5K

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Director, Partner Lifecycle Marketing

Mastercard · Arlington, VA · Unknown