Director, Paid Social Activation at Kepler Group | New York City, NY | $140K/yr – $160K/yr

Director, Paid Social Activation

New York City, NY (Hybrid)

$140K/yr – $160K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

Job Summary

Own Paid Social activation and lead the strategy, testing, and measurement for client campaigns, collaborating with cross functional teams to scale innovative social solutions.

Own paid social strategy, activation, testing, and measurement across client programs with platform partnerships and internal BD support.
Guide a high performing team and partner with Strategy, Activation, Data Strategy, and Creative to standardize best practices and drive standout social work.
Grow new business by clearly articulating Kepler’s paid social value to prospects and clients while partnering with platform partners for unique opportunities.

Job Description

Responsibilities

Own Paid Social activation, planning, optimization, and measurement across client programs, representing Kepler with clients, partners, and BD opportunities.
Develop and execute a forward looking vision for Kepler’s Paid Social Activation practice, collaborating with Kepler Influence capabilities.
Anticipate social trends and platform capabilities to keep Kepler ahead of the curve for clients.
Assist teams and BD with audits and recommendations related to paid social.
Collaborate with Head of Social, Entertainment, and Culture to weave entertainment topics into paid social capabilities for clients.
Guide and mentor a high performing paid social team, fostering creativity, innovation, curiosity, and excellence.
Act as a senior strategic partner for key clients, advising on how to leverage paid social to achieve business objectives.
Drive new business growth by communicating Kepler’s paid social proposition to prospective clients.
Develop and nurture relationships with platform partners (Meta, TikTok, LinkedIn, Pinterest, Snap, YouTube/Shorts) to unlock opportunities.
Identify and integrate emerging technologies, tools, and methodologies into Kepler processes to enhance social offerings.
Collaborate with Strategy, Activation, Data Strategy, and Creative teams to establish best practices and standardized processes for high quality execution and innovation across client accounts.
Collaborate with industry vertical leads to build bespoke social solutions (e.g., commerce/retail, B2B, finance, travel).
Champion the integration of social insights into broader marketing and business strategies.

Requirements

7+ years of experience in social marketing, paid and/or organic, with leadership in a dynamic environment.
Deep hands-on expertise across major social platforms, understanding feed algorithms, ad products, optimization, measurement, creative best practices, and cultural nuances.
Proven ability to develop and execute innovative, results-driven social media strategies for a diverse client portfolio.
Strong business acumen and ability to translate social metrics into meaningful business outcomes.
Exceptional communication and presentation skills to inspire internal and external audiences.
A passion for social with a keen eye for emerging trends.

Preferred

An aspirational visionary who anticipates cultural and media trends and can integrate AI technologies into advanced social activation and measurement.
An entrepreneurial expert with deep knowledge of major platforms who can build bespoke, results-driven campaigns and testing frameworks.
A collaborative leader who mentors teams, builds platform partner relationships, and fuses content trends with paid execution.