Responsibilities

• Influence and support US Consumer CRM teams as a SFDC tech expert, to ensure that CRM strategists’ targeting choices are optimized to drive business outcomes while ensuring that there is clarity among all stakeholders on the audience requirements and success metrics
• Be hands-on-keyboard building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC)
• Manage Pfizer’s usage of an internal QA pair tool, which catalogues all questions and answers utilized on Pfizer US DTC websites.
• Support a Jira-based audience build pipeline
• Engage with the Marketing Channel Delivery (MCD) and Accenture teams who review and approve our SFDC audience segments and then deploy related email marketing campaigns in SFMC.
• Partner closely with engineering and technical leads understanding, at a nuanced level, the data types that will be available within the US DTC CDP
• Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM DTC targeting strategy and to measure CRM’s impact to our stakeholders
• Use Salesforce Data Cloud for reporting
• Engage with Pfizer data scientists and analytics project managers to incorporate their audience models and efforts into the CRM Marketing team’s audience strategies

Requirements

• CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
• Bachelor's degree required in a related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
• Experience working with relational databases, SQL, or data schema to understand and query potential data sources
• Exceptional interpersonal skills and mastery of working in a matrix environment
• Demonstrated business acumen, strong analytical skills and strategic mindset
• Role model for the PFE Values (Courage, Excellence, Equity and Joy)
• Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
• Demonstrated analytical and conceptualproblem-solving skills
• Discretion and trustworthiness in dealing with confidential information
• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others

Preferred

• Salesforce Data Cloud Consultant and/or Architect certification
• Salesforce Marketing Cloud experience
• 2+ years’ experience in the pharmaceutical industry
• Intermediate knowledge of SQL
• Experience building executive level work product and partnerships to ensure CRM strategy success

Benefits

• We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
• Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage.