Director, Omnichannel Communications Strategy - Remote at UnitedHealth Group | Minneapolis, MN | $135K/yr – $231K/yr

Director, Omnichannel Communications Strategy - Remote

Minneapolis, MN (Hybrid)

$135K/yr – $231K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Job Summary

Own the design and orchestration of integrated communications campaigns that translate enterprise priorities into audience-first strategies across multiple channels, with a focus on measurable outcomes, editorial leadership, and cross-functional collaboration.

Campaign Design: align messaging, audience behavior, and channel activation to move audiences from discovery to action.
Channel Orchestration: coordinate activation across owned, earned, shared, and paid media with partners to ensure cohesive execution.

Job Description

Responsibilities

Design Integrated Communications Campaigns
Translate enterprise priorities into audience-first communications strategies that drive measurable outcomes
Design campaigns that align messaging, audience behavior, and channel activation
Ensure communications initiatives are structured to move audiences from discovery to engagement to action
Orchestrate Activation Across Channels
Coordinate communications activation across owned, earned, shared, and paid channels
Ensure social, web, media, and other channels are used intentionally and cohesively within campaigns
Partner with adjacent teams — including social media and media relations — to align campaign execution across platforms
Lead Editorial and Content Strategy
Guide enterprise editorial planning to ensure content supports business priorities and audience needs

Requirements

10+ years of experience in marketing, communications, or digital strategy
Demonstrated ability to design integrated communications campaigns across multiple channels
Experience translating business priorities into audience-focused communications strategies
Demonstrated solid editorial judgment and storytelling ability
Experience operating in large, matrixed organizations
Proven ability to influence cross-functional teams and align diverse stakeholders
Demonstrated familiarity with digital platforms, content strategy, and social media activation
Comfort operating in regulated or compliance-sensitive environments

Benefits

a comprehensive benefits package
incentive and recognition programs
equity stock purchase
401k contribution (all benefits are subject to eligibility requirements)

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002

USA

102K employees (1,562 in marketing)

www.unitedhealthgroup.com

68% recommend to a friend

71% CEO approval