Responsibilities

• Strategy & Program Development
• Collaborate with the Head of Marketing and Partner Development team, to develop Perform[cb]'s partner marketing strategy — messaging framework, positioning, and channel approach for the publisher/affiliate audience
• Build strategic programs and campaigns designed for specific, named, partner targets, and drive awareness, engagement and recruitment pipeline from concept through execution
• For current partners, create relevant, creative promotional strategies to engage them, and increase their activities with brands they already work with. Also create compelling reasons for them to work with additional brands in our marketplace.
• Content & Communications
• Create and manage current and prospect partner-facing Outcome Engine content and communications: newsletters, social posts, announcements, and campaign messaging tailored to key partner verticals
• Develop messaging that speaks authentically to partners demonstrating how the Outcome Engine creates new opportunities and delivers proven offers that will lead to their success
• Program Management
• Manage and optimize existing partner marketing ABM programs while building new ones in parallel
• Track performance across partner marketing initiatives and report on what's working, what's not, and what's next

Requirements

• 5+ years in marketing, with meaningful exposure to affiliate, publisher, or performance marketing
• Experience in the performance marketing or affiliate marketing industry is strongly preferred — deep understanding how publishers, media buyers, and affiliate networks operate is a genuine differentiator in this role
• Experience with targeted account-based marketing (ABM) or key account marketing tactics is a plus
• Comfort across marketing and communications platforms: email, social media, CRM, paid media, etc.
• Strong writing and communication skills — you can craft a message that actually lands with a performance-savvy audience
• Familiarity with industry events and channels where affiliate and performance marketing professionals gather (LinkedIn, industry newsletters, conferences, etc.)
• A builder's mindset — you're energized by creating structure where little exists, and you're organized enough to manage it once it’s running
• Self-starter who can operate with some ambiguity, align with stakeholders on direction, and then go execute

Preferred

• Prior experience at or with an affiliate network, performance marketing platform, or publisher-facing business
• Existing relationships within the publisher or media buyer community
• Experience creating enablement materials, onboarding content, or promotions and other forms of marketing campaigns
• Familiarity with performance marketing verticals: mobile app, finance, entertainment, ecommerce

Benefits

• Comprehensive Benefit plan including health, dental, vision, short and long term disability
• 401k Plan with Employer matching contributions
• A chance to build something — this function is yours to define and grow
• Collaboration with a smart, supportive team that cares about doing the work well
• A remote-friendly culture that values outcomes over optics