Responsibilities

• Develop and execute portfolio-wide marketing strategies that support occupancy, leasing performance, brand positioning, and business objectives
• Partner with Operations, regional leadership, and onsite teams to identify performance opportunities and develop targeted property-level marketing strategies
• Analyze traffic, lead quality, conversions, applications, leases, website performance, advertising spend, and attribution to identify trends, gaps, and opportunities
• Lead digital marketing strategy across PPC, paid advertising, remarketing, geofencing, Internet Listing Services, websites, reputation management, and other key channels
• Oversee marketing technology and platforms, including CRM, AI leasing solutions, analytics, websites, and digital marketing tools
• Manage relationships with digital advertising agencies, Internet Listing Services, technology providers, and other strategic marketing vendors
• Collaborate with Revenue Management, Business Intelligence, Systems/IT, Operations, and other internal teams to support property and portfolio performance
• Translate marketing and leasing performance into clear insights, recommendations, and action plans for leadership and key stakeholders
• Support marketing budgets and planning, monitor performance, and identify opportunities to maximize marketing effectiveness and return on investment
• Support acquisitions, dispositions, property transitions, rebrands, lease-ups, RFPs, and new business initiatives

Requirements

• 6+ years of multifamily experience, including 5+ years of progressive multifamily marketing experience
• Proven experience developing and executing marketing strategies across a multi-site or multifamily portfolio
• Strong understanding of multifamily operations, property performance, leasing funnels, digital marketing, lead generation, attribution, and marketing analytics
• Ability to operate as both a strategic leader and hands-on contributor in a fast-paced, performance-driven environment
• Experience managing PPC and digital advertising agencies, marketing vendors, technology platforms, contracts, and budgets
• Strong analytical skills with the ability to interpret marketing and leasing performance data and translate findings into actionable strategies
• Experience presenting marketing performance, strategy, and recommendations to leadership, clients, ownership groups, and key stakeholders
• Strong communication, presentation, project management, and relationship-management skills
• Proven ability to collaborate across departments, anticipate business needs, solve problems, and drive initiatives from strategy through execution
• Experience coaching and developing team members while balancing leadership responsibilities with individual contribution

Preferred

• Knock CRM
• RealPage/OneSite
• EliseAI
• Nurture Boss
• Google Analytics/GA4

Benefits

• Competitive salary
• Paid Time Off
• Company Paid Holidays
• Excellent benefits package including Medical, Dental, Vision Benefits
• Flexible Spending Account
• Health Savings Account
• Employee Assistance Program
• 401K Retirement plan plus Employer Match
• Opportunities for growth and advancement