Responsibilities

• The Director, Media Marketing Services leads the regional omni-channel media strategy and performance function across LAC, overseeing strategy, technology, governance, agency relationships, and budget for our marketing initiatives with clients (banks, merchants, fintech's , etc).
• This leader manages a team of media managers and partners with cross-functional and global teams to evolve Visa's go-to-market approach through data-driven, innovative media practices.
• Lead media performance for the Marketing Services team across Latin America & Caribbean (LAC), driving business results, innovation, and media excellence.
• Own the regional media strategies and delivery end-to-end—including strategy, technology partners, agency management, negotiations, processes, governance, and ongoing performance optimization—and is responsible for elevating how Visa client’s plans, activates, and measures media across the region.
• Strong client facing experience on top of media expertise as he/she will be working with our partners to create relevant media plans.
• Influences ad tech and media agency management for marketing services, owns media billing control, while serving as the guardian of data privacy standards across all markets.
• Develop and mentor a high-performing media team, building regional capabilities, and translating Visa's marketing services goals into integrated media plans that deliver measurable business impact.
• Strategy & Leadership: Lead the regional performance and omni-channel media strategy across LAC for digital and offline media (programmatic, search, social, VOD, TV, OOH), including strategy, technology stack, governance, processes, negotiation, and billing.
• Own the regional media technology roadmap and stack (AI, DSP, DMP/CDP, and first-party data infrastructure), setting standards and governance across markets.
• Act as the senior lead contact for media strategy across the region, interfacing with global, regional, and local teams, partners, and agencies.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred

• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10+ years of omni-channel media experience with progressive leadership responsibility
• Proven experience leading and developing high-performing media teams
• Experience in the credit card, payments, or banking industry is a plus
• Deep   expertise   across the full campaign ecosystem: strategic planning, media sufficiency, channel mix, negotiation, and execution across TV (OTV), cable, OOH, programmatic (DSPs, PMPs), paid social, paid search, and SEO
• Strong command of media technology: DSP, DMP/CDP, ad serving, verification, brand safety, and DCO
• First-party data strategy and privacy-compliant data management
• Cookie less   measurement and privacy-first attribution
• AI-driven media planning and optimization
• Data clean rooms and data collaboration environments

Benefits

• Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.