Responsibilities

• Own end-to-end delivery of media measurement and analytics for Lowe’s Media Network, ensuring insights are accurate, scalable, and actionable.
• Set and uphold a high bar for client-facing analytical work, ensuring insights are analytically sound, strategically relevant, concise, visually compelling, and accompanied by a clear point of view and recommended action.
• Lead and develop a team responsible for media performance insights, reporting, customer intelligence, and strategic business reviews.
• Serve as a strategic partner to the Senior Director, Measurement Strategy & Analytics, helping define the long-term measurement vision based on advertiser needs while leading execution and adoption.
• Champion the evolution of LMN's Client Insights service model, creating a differentiated, white-glove experience for priority advertisers that is proactive, consultative, customized to client needs, and focused on measurable business impact.
• Serve as a senior, credible analytics voice with LMN advertisers, leading high-stakes client conversations and delivering executive-ready performance narratives, forward-looking insights, and clear recommendations that influence advertiser strategy, investment decisions, and long-term partnerships.
• Collaborate closely with the Media Planning & Optimization team, along with the Measurement Foundations & Evolution team, to drive continuous improvement in methodology, data-driven decision making, and the measurement roadmap.
• Lead change management to drive adoption of new measurement approaches across sales, client, and analytics teams; establish rigorous prioritization across client insights and analytical requests, balancing client value, business impact, level of investment, scalability, and team capacity to ensure resources are focused on the highest-value questions and opportunities.
• Ensure measurement strategies and analytical approaches begin with a clear understanding of advertiser objectives, business questions, and decision needs, translating them into focused learning agendas and analytical plans.
• Build strong partnerships with Client Services leadership to embed Client Insights early and consistently throughout the advertiser lifecycle, from planning and learning-agenda development through campaign optimization, business reviews, renewal, and growth conversations.

Requirements

• Bachelor’s degree Business, Finance, Statistics, Econometrics or related field or equivalent years of experience in lieu of education requirement, if applicable
• 10 years of experience in marketing analytics, media measurement, customer analytics, retail media, or a related analytical field.
• 5 years of experience leading teams, including managing people leaders, while influencing cross-functional stakeholders and delivering measurable business outcomes.
• 5 years applying strong analytical, critical thinking, and communication skills to synthesize complex data and present clear insights and recommendations to senior stakeholders.
• 4 years collaborating across multiple cross-functional teams, such as Sales, Marketing, Product, and Data, to drive data-informed decisions and advance business objectives.
• 4 years applying marketing measurement and advanced analytical techniques such as incrementality testing, test-and-learn frameworks, Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), regression, clustering, or propensity modeling.
• 3 years working with analytics tools and large-scale first-party data environments, such as SQL, SPSS, Python, R, or similar, to analyze customer and marketing performance data.

Preferred

• Master’s degree Business, Finance, Statistics, Econometrics or related field
• Experience working in a retail environment, preferably in omni-channel retail.
• Experience managing global team