Own the UK marketing strategy and annual plan, defining the local priorities, audience focus, and activation calendar that global COEs will be briefed to deliver against.

• Translate Neko's global brand positioning and product narrative into a UK-specific market story - one that reflects local health behaviours, cultural context, and competitive dynamics.
• Set the demand generation targets for the UK in close collaboration with the UK Operations Leader and hold yourself accountable to member acquisition and clinic utilization outcomes.
• Serve as the UK's primary client to global Centres of Excellence in Media, Social, Insights, and Product Marketing - setting the direction.
• Work with the Product Marketing COE to ensure product launches, feature announcements, and member communications are adapted for UK regulatory requirements, terminology, and audience expectations.
• Identify and develop UK-specific marketing opportunities that global teams cannot easily see or activate from a distance - local media partnerships, community programmes, employer health benefit integrations, and regional events.
• Lead UK earned media and PR strategy, working with communications partners to grow Neko's share of voice in health, lifestyle, and business media - this is one area where local expertise and relationship-building is irreplaceable.
• Develop relationships with UK health influencers, patient advocates, and community organisations that can extend Neko's reach beyond paid and owned channels.
• Represent Neko at UK industry events, health forums, and employer conferences as a credible voice in preventive health.
• Own the UK member acquisition funnel in partnership with global performance marketing - setting local conversion targets, flagging friction points, and directing media COE investment to the moments that matter most.