DIRECTOR, MARKETING STRATEGY & PARTNERSHIPS, Creative Services Administration

Boston, MA (On-site)

$125K/yr – $135K/yrDirector/Executive8+ years expFull time

Posted 13 days ago

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Job Summary

Own and guide a Strategy & Partnerships function that partners with deans, vice presidents, and leaders to shape university-wide marketing and communications and deliver integrated campaigns across schools and units.

  • Own cross-functional strategy development and partner engagement.
  • Mentor and lead a high-performing marketing, communications, and strategy team.
  • Translate goals into actionable plans and measurable objectives across the institution.

Job Description

Responsibilities

  • Lead, mentor, and develop a high-performing Strategy & Partnerships team, fostering strategic thinking, strong collaboration, and best practices for engagement.
  • Serve as a trusted advisor to senior leaders (deans, vice presidents, and communication leads), shaping marketing and communications strategies aligned with University priorities.
  • Build and sustain strong partnerships across schools, colleges, and administrative units, engaging leaders early to define priorities and strengthen institution-wide coordination.
  • Translate partner goals into clear communications strategies, actionable plans, and structured briefs aligned to institutional objectives.
  • Oversee the development of integrated annual and campaign-based marketing and communications strategies.
  • Drive operational excellence by improving workflows, coordination, and resource allocation across teams.
  • Lead cross-functional collaboration in a matrixed organization, aligning strategy, creative, digital, and communications teams from concept through execution and evaluation.
  • Champion brand consistency, storytelling quality, and innovation in partnership with creative leadership.
  • Monitor performance, gather insights and stakeholder feedback, and guide continuous improvement of strategies and institutional impact while educating partners on best practices and emerging trends.

Requirements

  • Master's degree with 8+ years of direct experience and 5+ years of management experience or equivalent.
  • Proven ability to lead, mentor, and develop high-performing marketing, communications, or strategy teams.
  • Strong leadership presence with experience influencing and advising senior stakeholders and institutional leaders.
  • Demonstrated expertise in developing and leading integrated marketing and communications strategies aligned to organizational priorities.
  • Ability to translate complex goals into clear, actionable plans, briefs, and measurable objectives.
  • Experience implementing structured intake, planning, and prioritization processes to ensure work is strategically aligned before execution.
  • Proven problem-solving capabilities. Able to be flexible and adaptable, juggling multiple tasks under deadlines.
  • Exceptional relationship-building skills, with a track record of establishing and sustaining partnerships across a matrixed organization and a large, decentralized institution.
  • Strong cross-functional leadership skills, with experience aligning strategy, creative, digital, and communications teams.
  • Ability to drive operational excellence by improving workflows, prioritization, and resource allocation.
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Boston University

Boston University is one of the leading private research and teaching institutions in the world today, with three primary campuses in the heart of Boston and programs around the world.Boston University was chartered in 1869 by Lee Claflin, Jacob Sleeper, and Isaac Rich, three successful Methodist businessmen whose abolitionist ideals led them to envision and create a university that was inclusive—that opened its doors to the world—and engaged in service to and collaboration with the city of Boston. Over 150 years later, BU has an alumni community of 310,000+ living and working worldwide.Social Media Community Guidelines: https://www.bu.edu/prsocial/social-media-community-guidelines/

Boston, Massachusetts, USA
16K employees (893 in marketing)

Traffic Signals

Monthly Visitors
4.1M
Monthly Google Ads Budget
$3M
Traffic Source Mix
Search
49.7%
Direct
43.8%
Referral
5.2%
Social
0.7%
Paid
0.5%

Headcount Trend

Current headcount: ~16K

Marketing Team

Marketing Team Size
640 (4% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$21.8M
Last Raise
$5M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $5M
  • May 2022
    Grant • $4.4M
  • Aug 2017
    Grant • $5.4M

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