Director, Marketing, Redken Haircare & Styling US at L'Oréal | New York City, NY | $140K/yr – $203K/yr

L'Oréal

Director, Marketing, Redken Haircare & Styling US

New York City, NY (Hybrid)

$140K/yr – $203K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own and orchestrate brand growth across professional and consumer channels, balancing a multi-year roadmap with launches, retail partnerships, and cross-functional activation.

Omnichannel Strategy & Growth: Build and own the long-term plan and launches across SalonCentric, Amazon, Ulta, and Redken.com with sales alignment.
Consumer Channel Management: Drive D2C, Amazon, and Ulta with cohesive merchandising and hero SKUs while preserving brand integrity.
Activation & Platform Innovation: Manage category calendar, promos, digital activation, media, and new platforms tied to product benefits and insights.

Job Description

Omnichannel Strategy & Growth: Lead the execution and development of clear brand-building plans aligned with divisional objectives. This includes owning the 3-year marketing roadmap, new product launches, and communication strategies. You will serve as the architect for growth across both professional distribution (SalonCentric) and key consumer retail partners (Amazon, Ulta, and Redken.com). Building a strong relationship with your sales account manager counterpart will be key to driving favorable outcomes for the brand, retailer, and consumer.
Consumer Channel Management: Drive the strategy for D2C, Amazon, and Ulta, ensuring a cohesive brand presence that maximizes traffic and conversion. Oversee the unique merchandising, assortment, and promotional needs of these high-growth consumer channels while maintaining professional brand integrity — including continuing our #1 Treatment Brand position in the market and building Hero SKUs.
360° Activation & Support: Own the category support calendar, ensuring robust plans for key promotions, in-store merchandising, digital activation, and media elements.
Outside of broader Global campaigns with or without key spokespersons, you will be tasked with developing new marketing platforms that triangulate product benefit, Redken brand equity, and consumer or pro-led insights.
Anticipation of potential gaps across media, e-commerce, and launch asset packs, and organizing initiatives to answer against those needs with Creative — including organizing photo shoots and briefing net-new content.
Strong partnership with Brand Engagement Leads to best position launches and new marketing ideation for success.
Manage key A&P budgets that span across various 360 levers such as content, demos, GWPs, mailings, samples, and accounts.
Ownership of key Q4 Holiday Kit Programs across SalonCentric, Ulta, and D2C, which includes strong collaboration with global and creative teams across conceptualization and activation, as well as pricing and product assortment.
Vision & Innovation: Define the vision and strategy for your ranges and any innovation that falls under them.
Work closely with Haircare team members and cross-functional teams to execute initiatives that resonate with both stylists and end-consumers.

L'Oréal

4.2 Glassdoor

No.1 Beauty Group Worldwide.No.1 most innovative company in Europe (Fortune's ranking).We are 90K employees across 150 countries on five continents, united by our shared purpose: creating the beauty that moves the world. Our 37 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. This diverse portfolio includes brands like Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Aesop, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Margiela, Urban Decay, Redken, Vichy, La Roche-Posay, Diesel, Garnier, L’Oréal Paris, and more. For more than a century, L’Oréal has devoted itself solely to one business: beauty. We want to bring beauty to all people. Our goal is to win over another one billion consumers around the world by innovating and creating cosmetic and skincare products that meet the infinite diversity of their beauty needs and desires.That’s about us... now what about you? You are driven and up for a challenge! You’re passionate about putting your best foot forward, but you’re not afraid to fail either. You love to learn, grow and make an impact on the world. You can be an intern, or at a senior level position, we’re always looking for new people to join our teams.If you are ready to take charge of your career and join us, you’re one click away: https://careers.loreal.com/en_US/contentInterested about our quest to the next billion consumers, follow us here to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty.Freedom to go beyond, that’s the beauty of L’Oréal.

Founded in 1995

Clichy, Île-de-France, FRA

91K employees (14,463 in marketing)

www.loreal.com

83% recommend to a friend

92% CEO approval