Director of Marketing and Public Relations FY26 at ENTERPRISE STATE COMMUNITY COLLEGE | Selma, AL | $57K/yr – $79K/yr

Director of Marketing and Public Relations FY26

Selma, AL (Unknown)

$57K/yr – $79K/yrDirector/Executive2+ years expFull time

Posted 3 months ago

Job Summary

Owns the Wallace Selma marketing, PR and communications function with a focus on brand integrity, accreditation readiness, enrollment support, and cross-department collaboration.

Brand & Communications: set strategy, produce and distribute college-branded materials, and ensure SACSCOC compliance.
Media & Crisis: drive publicity, manage interviews, monitor coverage, and coordinate crisis comms with executive leadership.
Institutional Effectiveness & Recruitment: run surveys, support SPOL training, oversee evaluations, and partner with admissions for recruiting campaigns.

Job Description

Develop and implement a comprehensive, strategic marketing, public relations, and communications plan to enhance Wallace Selma’s image and support internal and external communications.
Oversee the development, production, and distribution of all college-branded communications, including printed materials, advertising, newsletters, publications (e.g., College Catalog, Student Handbook, Fact Book, Annual Report, Strategic Plan), and digital content, ensuring brand consistency and SACSCOC compliance.
Develop and execute year-round advertising and promotional campaigns to support enrollment, events, and new programs.
Actively track and pursue positive media coverage and coordinate media interviews as needed in collaboration with the President or Dean of Institutional Effectiveness.
Assist with survey development, administration, data entry, and reporting for the College.
Serves as a resource person for survey procedures and design.
Support institutional effectiveness efforts, including SPOL (Strategic Planning Online) training and implementation, and help oversee course and instructor evaluations each semester.
Assist in planning and implementing the college’s professional development calendar.
Participate in various recruitment activities with external agencies, organizations, and internal Wallace Selma departments as requested.
Works collaboratively with Wallace Selma admission office to facilitate college-recruiting efforts.

Bachelor’s degree in communications, journalism, marketing, public relations or a closely related field
Two years of experience in public relations/marketing
Master's degree from a regionally accredited institution.
Minimum of three (3) years of experience in a supervisory or leadership/administrative role
An understanding of and a commitment to the philosophy and mission of the Alabama Community College System.

Master's degree from a regionally accredited institution.

ENTERPRISE STATE COMMUNITY COLLEGE

Enterprise State Community College (ESCC) provides accessible, high-quality education that prepares students for college, career, and life. Serving the Wiregrass through campuses in Enterprise and Ozark, ESCC offers affordable degree pathways, workforce training, and industry partnerships to build a stronger community and economy.

Enterprise, Alabama, USA

11 employees (1 in marketing)

escc.edu