Director, Marketing

Greenville, MS (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

Job Summary

Drive casino marketing operations by designing and executing budget-conscious plans across advertising, PR, promotions, and direct marketing.

  • Own end-to-end marketing planning, budgeting, and performance reporting.
  • Must-have: 5+ years in casino marketing or sales management with budget responsibility.
  • Standout: Cross-department events and promotions collaboration.

Job Description

Drive casino marketing operations by designing and executing budget-conscious plans across advertising, PR, promotions, and direct marketing.

  • Own end-to-end marketing planning, budgeting, and performance reporting.
  • Must-have: 5+ years in casino marketing or sales management with budget responsibility.
  • Standout: Cross-department events and promotions collaboration.

Responsibilities

  • Designs, implements, maintains and evaluates all marketing plans related to advertising, public relations, promotions and direct marketing while emphasizing maximum utilization of the established budget.
  • Prepares monthly reports for management on key metrics developed for the Marketing Department.
  • Understands and ensures compliance with all policies and procedures.
  • Prepares yearly departmental budget and ensures maximum utilization of the budget.
  • Collaborates with other departments on special events and promotions.
  • Maintains appropriate staffing levels in the Marketing department by interviewing, selecting, training, scheduling, evaluating, disciplining and terminating team members as needed.
  • Held accountable to a high degree for the accuracy and thoroughness of departmental records and reports.
  • Perform any other duties as assigned.

Requirements

  • Degree with training and experience in casino environment; Minimum 5 years’ experience in marketing and sales management for casino.
  • Ability to read, analyze and interpret common documentation.
  • Ability to respond to common inquiries or complaints from employees, regulatory agencies or members of the staff.
  • Ability to write and present information to management in a reasonable manner.
  • Ability to perform normal mathematical computations in regard to the implementation of current duties.
  • Ability to define problems, to collect data, to establish facts and draw valid conclusions.
  • Ability to interpret an extensive variety of instructions and deal with several variables.
  • Knowledge of principles and processes for providing customer service.
    Harlow's Casino Resort & Spa logo

    Harlow's Casino Resort & Spa

    Full service casino with three food venues, spa convention/meeting space and a showroom for concerts. Casino is open 24 hours a day, 365 days a year. We are located on highway 82 West in Greenville, at the edge of the MS/AR state line.

    Founded in 2007
    Greenville, Mississippi, USA
    165 employees (17 in marketing)

    Marketing Team

    Marketing Team Size
    17 (10% of company)

    Traffic Signals

    Monthly Visitors
    7.5K
    Traffic Source Mix
    Search
    57.1%
    Direct
    23.9%
    Referral
    4.9%
    Social
    12.9%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~165
    Harlow's Casino Resort & Spa logo

    Director, Marketing

    Harlow's Casino Resort & Spa · Greenville, MS · On-site