Responsibilities

• Own B2C revenue growth goals and marketing-driven sales performance across all Easton Select Group brands
• Develop and execute customer acquisition strategies that increase qualified leads, appointments, sales opportunities, and revenue
• Create scalable growth marketing programs focused on increasing market share, customer penetration, and brand demand
• Drive lead generation performance through paid media, search marketing, local marketing, referral programs, partnerships, and customer engagement initiatives
• Optimize marketing funnels to improve lead conversion rates, appointment-setting performance, sales close rates, and customer acquisition costs
• Develop customer segmentation strategies to increase marketing effectiveness and improve return on investment
• Develop customer retention, loyalty, referral, and reactivation programs that increase repeat business and customer lifetime value
• Build customer journey strategies across pool construction, service, renovation, retail, and outdoor living divisions
• Partner with Customer Success and Operations teams to improve customer satisfaction and retention metrics
• Growth Strategy & Market Expansion

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 10+ years of marketing experience with a strong focus on consumer acquisition and revenue growth
• 5+ years leading marketing teams and growth initiatives
• Demonstrated success driving measurable B2C revenue growth
• Strong understanding of customer acquisition, conversion optimization, customer lifecycle marketing, and marketing analytics
• Proven track record of building, evolving, and managing successful brands in a complex organization or competitive market.
• Demonstrated ability to translate business objectives into impactful brand initiatives that drive measurable results.

Preferred

• Experience within home services, construction, retail, outdoor living, consumer services, or multi-location organizations
• Experience managing a marketing budget
• Experience with CRM platforms, marketing automation, attribution reporting, and customer data analytics

Benefits

• Participation in ESG SHARE program
• 9 paid holidays
• Paid vacation and sick time
• Employer-matched 401(k)
• Employer-paid life insurance
• Optional supplemental life insurance
• Medical, dental, and vision insurance plans