Responsibilities

• Shape portfolio growth strategy and influence business unit priorities through market insights, customer understanding, competitive intelligence, and commercial analytics.
• Lead upstream and downstream marketing teams to drive portfolio adoption, market expansion, customer value realization, and revenue growth across Connected Care offerings.
• Build and modernize marketing capabilities, including customer adoption programs, digital and AI-enabled marketing approaches, commercial analytics, and scalable demand generation processes.
• Ensure alignment between product strategy and commercial execution through effective positioning, go-to-market strategies, and cross-functional leadership.
• Develop and lead a high-performing marketing organization while managing marketing investment to maximize business impact and ROI.
• Lead the modernization of marketing across Connected Care through data-driven decision making, AI-enabled marketing approaches, digital engagement strategies, and scalable commercial processes.
• Establish metrics and analytics that connect marketing investments to customer adoption, pipeline creation, revenue growth, and marketing ROI.
• Drive continuous improvement of marketing operations, customer journey management, demand generation, and portfolio performance measurement.
• Lead market and customer insight generation and partner with Product Management and business leadership to translate those insights into portfolio strategy, product investment priorities, market expansion opportunities, and long-term growth initiatives.
• Own portfolio-level positioning and narrative, ensuring clear articulation of platform value and differentiation across interconnected solutions.

Requirements

• Experience marketing complex, software-enabled or platform-based healthcare solutions, with a demonstrated ability to drive enterprise adoption.
• Strong understanding of digital health ecosystems, including interoperability, clinical workflows, and enterprise IT environments.
• Highly organized, self-starter who can lead and collaborate across the organization effectively.
• Ability to operate with ambiguity in volatile environments, leading a function in and through the face of change, setting clear direction and guidance for the team you lead.
• Ability to work and influence across business units and functions. Demonstrated track-record of leading and influencing in a matrixed environment.
• Excellent written & verbal communication and presentation skills
• Needs to work independently without supervision on most initiatives.
• Team player with a strategic partnership mindset.
• Must be available to travel to customer sites and team meetings frequently.
• Entrepreneurial spirit and growth mindset.

Preferred

• MBA and/or graduate degree is a plus.

Benefits

• US Benefits At Baxter (except For Puerto Rico) This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits. Join us and enjoy the competitive compensation and benefits we offer to our employees. For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter