Responsibilities

• Create and implement a comprehensive marketing and communications strategy aligned with SPCA Westchester’s strategic plan, fundraising initiatives, and operational goals.
• Develop and solicit corporate partnerships and sponsorship strategies that strengthen community relationships, increase visibility, and support organizational and fundraising goals.
• Provide implementation and strategic oversight of the organization's digital marketing strategy, including the website, social media platforms, email marketing, digital advertising, and online reputation.
• Oversee community outreach initiatives and events that promote SPCA Westchester’s mission, programs, and services and strengthen community engagement.
• Serve as the primary liaison with the organization's website development and hosting vendors, coordinating website enhancements, SEO, troubleshooting, maintenance, ongoing improvements and Google analytics.
• Partner with the Development team to create marketing strategies and materials that support fundraising campaigns, donor stewardship, grants, sponsorships, special events, and annual giving initiatives.
• Supervise marketing coordinator, consultants, photographers, videographers, graphic designers, and outside vendors.
• Oversee the development and execution of integrated marketing campaigns across print, digital, email, social media, and other communication channels.
• Create compelling content highlighting adoptable animals, adoption success stories, fundraising campaigns, volunteer opportunities, educational initiatives, and the organization's impact on the community.
• Develop communications strategies that deepen engagement with community members, adopters, volunteers, donors, veterinary clients, media and other constituents.

Requirements

• Bachelor's degree in Marketing, Communications or a related field (required).
• Minimum of eight (8+) years of progressively responsible marketing, communications, or public relations experience, including at least three (3+) years in a leadership role.
• Proven track record developing and executing strategic marketing plans and integrated communication campaigns.
• Demonstrated experience managing brand strategy, media relations, digital marketing, and public communications.
• Exceptional written, verbal, editing, and presentation skills.
• Strong leadership, project management, organizational, and decision-making skills.
• Experience managing websites, social media platforms, email marketing, digital advertising, and marketing analytics.
• Ability to manage multiple priorities, meet deadlines, and adapt to changing organizational needs.
• Experience with SEO (required), Google Grants Ads and WordPress.
• Proficiency with website content management systems (CMS), email marketing platforms, CRM systems, Microsoft Office, and Adobe Creative Suite or similar design software preferred.

Preferred

• Proficiency with website content management systems (CMS), email marketing platforms, CRM systems, Microsoft Office, and Adobe Creative Suite or similar design software preferred.

Benefits

• Medical, dental, and vision insurance.
• 401K with employer funded match.
• Paid sick, vacation, and holiday pay.
• Supplemental insurance through AFLAC (Accident, Hospital, Cancer)
• Discounted pet care.
• Professional development support.