Responsibilities

• Lead the creation and execution of the annual integrated Marketing & Communications plan for Rooms, Food & Beverage and Spa & Wellness, ensuring alignment with commercial goals, brand strategy and business priorities.
• Shape and elevate The Wolseley Hotel New York’s positioning as a distinctive luxury destination within New York’s cultural, social and hospitality landscape.
• Develop revenue-driven marketing initiatives that support occupancy, ADR growth, Food & Beverage performance, Spa bookings and overall share of wallet.
• Lead storytelling across all channels, ensuring The Wolseley’s heritage, design-led hospitality, cultural sophistication and guest experiences are communicated with consistency and impact.
• Oversee all marketing and communications initiatives across digital, social media, CRM, partnerships, public relations, content production and collateral development.
• Lead the hotel’s digital marketing strategy, including website content, SEO, paid media, email marketing, CRM activity and performance optimization.
• Oversee the hotel’s social media strategy and content, ensuring a cohesive digital narrative aligned with The Wolseley’s tone, visual elegance and brand personality.
• Manage public relations activities and media relationships, securing high-quality earned coverage across luxury, lifestyle, business, culinary, wellness and travel media.
• Coordinate media and influencer stays, experiences and storytelling opportunities that strengthen the hotel’s visibility and reputation.
• Identify and activate strategic partnerships with luxury brands, influencers, cultural institutions, tourism boards, airlines, consortia and relevant lifestyle partners.

Requirements

• Minimum 5 to 7 years of progressive senior-level experience in Marketing, Communications or Public Relations, ideally within luxury hospitality, lifestyle hospitality or related luxury sectors.
• Proven experience building brands, leading integrated campaigns and developing marketing strategies that drive visibility, reputation and commercial performance.
• Strong understanding of luxury hospitality, premium guest expectations and the role of storytelling in shaping brand desirability.
• Experience leading public relations, digital marketing, social media, CRM, partnerships, content production and brand communications.
• Strong commercial mindset, with the ability to connect marketing and communications initiatives to occupancy, ADR, Food & Beverage performance, Spa revenue and overall business objectives.
• Excellent storytelling and communication skills, with the ability to translate brand identity, guest experiences and cultural relevance into compelling narratives.
• Strong understanding of digital performance, campaign measurement, marketing KPIs and PR impact reporting.
• Demonstrated ability to manage agencies, media relationships, content partners and external suppliers.
• Excellent leadership, interpersonal and stakeholder management skills, with the ability to influence across multiple functions and senior stakeholders.
• Strong project management skills, with the ability to manage multiple priorities in a dynamic, pre-opening or fast-paced luxury environment.

Preferred

• Additional languages would be an advantage.

Benefits

• Worldwide experience – diversity of 150 different nationalities.
• Career development opportunities full of national and international challenges.
• Wide range of training programmes to enhance your skills.
• Wellbeing initiatives, including flexible working conditions.
• Team member recognition programmes, including Memorable Dates.
• Ability to make a difference through our sustainability programme and volunteering initiatives.
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.