Director of Marketing & Communications

Mechanicsville, VA (On-site)

$75K/yrDirector/Executive5+ years expFull time

Posted 1 day ago

Job Summary

Own and drive a multi-channel marketing portfolio by turning strategy into plans, schedules, and quality campaigns while coordinating internal teams and external partners to deliver measurable results.

  • Lead a diverse mix of donor and campaign communications across digital, print, PR, and brand initiatives.
  • Translate strategy into practical work plans, timelines, and approvals, guided by data and audience insights.
  • Direct agencies and partners, managing scope, budget, and quality to meet deadlines.

Job Description

Responsibilities

  • This role will turn organizational priorities into finished work by building clear plans, managing timelines and approvals, coordinating internal contributors, and keeping campaigns and communications moving from concept through completion. The Director will manage and execute a diverse portfolio of donor and campaign communications, digital and print content, public relations, brand initiatives, and integrated marketing efforts across email, web, social media, events, and other channels. Grounded in data and audience insights, this role will use performance analytics to strengthen engagement, expand reach, and drive measurable results. The Director will also oversee agency, contractor, and creative partner relationships by setting clear expectations, managing scopes and budgets, reviewing work, and ensuring deliverables meet brand standards, campaign goals, and deadlines. This is an opportunity for a strong marketing operator and disciplined project leader to bring order to complexity, collaborate effectively across teams, and deliver high-quality work at a pivotal point in the organization’s growth.

Requirements

  • With 5+ years of experience in marketing, communications, public relations, brand management, integrated campaigns, agency account management, or a related field, you have successfully managed complex, multi-channel projects from concept through completion. You are a hands-on marketing and communications leader who enjoys turning strategic direction into compelling stories, clear plans, coordinated action, and high-quality finished work. You know how to build practical work plans, creative briefs, timelines, assignments, approval processes, and measures of success while balancing competing priorities and keeping work on schedule. You are a collaborative leader who can guide cross-functional teams. You have experience directing agencies, vendors, or creative partners and are comfortable managing scopes, budgets, quality, and deadlines. You communicate and edit clearly, bring sound judgment to executive communications, media opportunities, and time-sensitive needs, and use data and audience insights to strengthen campaigns and channel choices. A bachelor’s degree in marketing, communications, public relations, business, or a related field, or equivalent experience, is required.
United Way Greater Richmond and Petersburg logo

United Way Greater Richmond and Petersburg

4.0 Glassdoor

We drive systemic change to provide everyone with a clear path to success. We do this by mobilizing the entire community – individuals, nonprofits, government agencies, schools and businesses alike – to collectively tackle our region’s toughest challenges.If you are in need of assistance, email customerservice@yourunitedway.org or call (804) 775-6472.ResearchAs a major regional funding organization, United Way is uniquely qualified to provide critical information to community leaders and organizations. We have a dedicated research team that studies local data to track problems in our communities and works with partner organizations to develop solutions that actually move the needle.ConveningUnited Way serves as the central convener of our region’s nonprofits and local governments, businesses, schools and volunteers. We identify areas of need and bring together leaders from all sectors to drive positive change in communities across the region.FundingUnited Way is one of the largest nonprofit funding organizations in the region. We invest in dozens of fantastic nonprofit agencies doing critical work in communities throughout our service area. We use our Steps to Success framework to guide funding decisions and ensure dollars go to organizations and programs working in each of our nine key areas.EmpowermentUnited Way connects individuals with knowledge, resources and volunteer opportunities to help them positively impact their lives as well as the lives of their family members, friends and neighbors.

Founded in 1974
Henrico, Virginia, USA
59 employees (4 in marketing)
1% recommend to a friend

Salaries

Posted range

$75K/yr

Taken straight from the job posting.

See all United Way Greater Richmond and Petersburg salaries

Marketing Team

Marketing Team Size
3 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$200K
Last Raise
$200K
Grant

Funding History

  • Aug 2022
    Grant • $200K

Traffic Signals

Monthly Visitors
13.2K
Traffic Source Mix
Search
78.1%
Direct
18.7%
Referral
3.2%

Headcount Trend

Current headcount: ~59

Recent News

United Way Greater Richmond and Petersburg logo

Director of Marketing & Communications

United Way Greater Richmond and Petersburg · Mechanicsville, VA · On-site