Responsibilities

• Lead, develop, and inspire the Marketing, Communications, and Membership teams to achieve organizational goals and advance the Zoo Society's mission.
• Foster a culture of collaboration, innovation, accountability, and data-driven decision making.
• Build and maintain strong relationships with board of trustee members, community leaders, organizations, vendors, and stakeholders to expand and diversify the Zoo's audiences and community impact.
• Develop and facilitate a Marketing/PR committee with to include board trustees.
• Identify and cultivate strategic partnerships that enhance the Zoo's visibility, relevance, and value throughout the region.
• Collaborate closely with the Resource Development and Learning & Engagement teams to support fundraising campaigns, special events, donor communications, and audience engagement initiatives.
• Serve as a strategic advisor to the President & CEO on communications, public messaging, and issues with potential external impact.
• Demonstrate sound judgment and effective problem solving in both routine and high-profile situations, maintaining composure under pressure.
• Champion the organization's commitment to leveraging audience insights, market research, and performance data to guide strategy and decision making.
• Serve as the steward of the Seneca Park Zoo brand, ensuring consistency and excellence across all communications and marketing materials.

Requirements

• Bachelor's degree in marketing, Communications, Public Relations, Business, or a related field.
• Eight (8) or more years of progressively responsible experience in marketing, communications, public relations, membership, or audience development.
• Minimum of three (3) years of experience leading and developing high-performing teams.
• Demonstrated success developing and executing integrated marketing and communications strategies that drive measurable business results.
• Experience managing budgets, allocating resources, and evaluating return on investment.
• Proven ability to build collaborative relationships with boards, volunteers, executives, community leaders, and external partners.
• Strong track record of leading, motivating, coaching, and holding staff accountable for achieving goals.
• Experience managing media relations, public relations initiatives, and crisis communications.
• Exceptional written, verbal, presentation, and interpersonal communication skills.
• Strong analytical and project management skills, with the ability to manage multiple priorities and deadlines simultaneously.

Preferred

• Experience using Marketing Cloud
• Salesforce experience
• Experience working for non-profit organization a plus.

Benefits

• Some of the benefits available include health insurance plans, HSA, FSA, life insurance, long term disability insurance, dental, vision, 403B retirement plan, holiday, personal, birthday, and sick time benefits.