Responsibilities

• Develop and lead the District's comprehensive marketing, communications, and public affairs strategy
• Serve as the District's Public Information Officer and primary spokesperson for media inquiries
• Direct media relations, including press strategy, interviews, press conferences, and crisis communications
• Provide strategic communications counsel to assigned supervisor and District leadership
• Oversee development of integrated marketing campaigns supporting enrollment, student success, institutional priorities, and community engagement
• Lead the development of the District's brand strategy and ensure consistent messaging across all communication platforms
• Oversee public affairs and governmental relations communications that strengthen the District's relationships with elected officials, community leaders, and public agencies
• Supervise assigned employees
• Oversee the District's advertising strategy, including media planning, creative direction, and campaign performance
• Establish and maintain relationships with regional media outlets and community organizations

Requirements

• Bachelor's degree in communications, public relations, journalism, marketing, public administration, or a related field.
• Five years of increasingly responsible experience in marketing, communications, public relations, or public affairs;
• Experience leading strategic marketing or communications initiatives;
• Experience working with media and managing public communications;
• Supervisory or leadership experience.

Preferred

• Master's degree in communications, public administration, marketing, or a related field.
• Experience in higher education or public sector communications;
• Experience serving as a Public Information Officer or managing media relations;
• Experience working with government relations or public affairs;
• Fluency in Spanish (written and spoken).

Benefits

• We offer comprehensive benefit options. Information about benefits can be found at https://www.cuesta.edu/about/human-resources/benefits/index.html