Responsibilities

• Researches, develops, and implements comprehensive, results-driven strategic marketing plans aligned with clearly defined and measurable goals.
• Leads the development, execution, and evaluation of the College's strategic marketing and branding initiatives.
• Utilizes analytics and data reporting to inform strategy, monitor performance, and optimize tactics to achieve desired outcomes.
• Collaborates across departments and divisions to support integrated marketing, enrollment, recruitment, and retention strategies.
• Develops and manages the annual Marketing budget, ensuring effective allocation of resources and ongoing fiscal oversight.
• Monitors industry standards, regulatory requirements, and best practices related to marketing, communications, data privacy, and digital engagement; ensures institutional compliance with applicable laws and policies.
• Provides leadership and direction to a team of marketing and web communications professionals, ensuring efficient workflows, strong collaboration, and continuous improvement in performance and outcomes.
• Oversees enterprise-level digital platforms, including the College's website, social media channels, text messaging systems, HTML email communications, live chat, web forms, and content management system (CMS).
• Partners with the OCC Foundation to develop and implement marketing strategies that support advancement efforts, donor engagement, and fundraising goals.
• Stays current with emerging technologies, trends, and innovations in marketing to ensure the College remains competitive and responsive to the needs of diverse audiences.

Requirements

• Bachelor's degree from a regionally accredited college, university or foreign equivalency in advertising, marketing, business, communications, or a related field.
• Six (6) years of progressively responsible experience in advertising, branding, marketing, or communications.
• Demonstrated expertise in website strategy, digital and emerging media, and marketing analytics.
• Proven experience developing, executing, and evaluating strategic marketing and branding plans that achieve measurable results.
• Four (4) years of experience supervising and leading professional staff and/or cross functional teams.
• Experience in an advertising, marketing, or communications agency environment.
• Strong creative and strategic thinking and planning skills, with a demonstrated focus on outcomes, performance metrics, and continuous improvement.
• Advanced knowledge of modern marketing and communications practices, including brand strategy, digital marketing, website management, content strategy, digital media production, and social media.
• Demonstrated ability to use data and analytics to inform decision-making, optimize campaigns, and communicate impact.
• Excellent interpersonal, collaboration, and stakeholder engagement skills, with the ability to work effectively across diverse audiences and organizational levels.
• Exceptional written and verbal communication skills, including the ability to translate complex ideas into clear, compelling messaging.
• Strong organizational and leadership skills, with the ability to manage multiple priorities, lead teams, and drive projects to successful completion.

Preferred

• Experience leading and executing multi-year corporate marketing strategies that align with organizational goals and drive measurable growth.
• Experience in developing and managing integrated, long-term campaigns across digital, traditional, and emerging channels, ensuring consistency in brand positioning while adapting to market shifts.
• Experience working in higher education or complex, mission-driven organization.
• Master's degree in advertising, marketing, communications, business administration, or a related field from a regionally accredited college, university or foreign equivalency.
• Bilingual in English and Spanish. English and another language will be considered.

Benefits

• New York State Local Retirement System (pension) or an Optional Retirement Plan (401a).
• Excellent health, dental, and vision insurance plans (qualifying domestic partner included).
• Onondaga Community College participates in the Public Service Loan Forgiveness program for eligible borrowers.