Responsibilities

• Lead Hillcrest’s overall marketing, communications, branding, public relations, and digital strategy.
• Develop compelling stories about Hillcrest residents, programs, volunteers, donors, partners, and community impact.
• Manage Hillcrest’s social media, websites, email marketing, digital campaigns, newsletters, and other communications.
• Partner closely with the Development team on fundraising campaigns, donor communications, sponsorships, and special events.
• Lead marketing and promotional efforts for Hillcrest’s two thrift stores, helping increase customer traffic, merchandise donations, sales, and community awareness.
• Develop press releases, media pitches, talking points, and relationships with local media.
• Own photography, video, graphic design, advertising, print materials, signage, and other creative projects.
• Partner with outside vendors when needed for special event, media, or any website rebuild needs.
• Protect and strengthen the Hillcrest brand across all programs, locations, events, and communication channels.
• Work alongside organizational leadership to identify opportunities, address communication needs, and strengthen Hillcrest’s visibility throughout the Kansas City community.

Requirements

• 5–7+ years of progressively responsible marketing, communications, public relations, or related experience.
• Outstanding writing, editing, storytelling, and verbal communication skills.
• Demonstrated experience developing and executing successful marketing and communications strategies.
• Strong knowledge of social media, digital marketing, websites, email marketing, and analytics.
• Experience managing multiple projects, priorities, and deadlines.
• The ability to work collaboratively with leadership, staff, donors, volunteers, board members, community partners, media, and vendors.
• Bachelor’s degree in marketing, communications, public relations, journalism, or a related field, or equivalent professional experience.
• Nonprofit, fundraising communications, media relations, graphic design, photography/video, and retail marketing experience are highly valued.