Responsibilities

• Strategic Leadership & Brand Management: • Develop and execute a comprehensive, institution-wide marketing, branding, and public relations strategy to elevate the Girard College profile. • Support enrollment initiatives by crafting target recruitment campaigns and materials. • Enhance internal and external community engagement while managing all campus-wide internal communications in close collaboration with school leadership.
• Advancement • Work with the Chief Advancement Officer to strengthen fundraising initiatives and major funding campaigns. • In Collaboration with the Director of Major Gifts, author major gift proposals, campaign messaging, donor stewardship reports, and alumni engagement assets.
• Internal Communications • Maintain an active daily campus presence to foster relationships across administration, faculty, staff, and students. • Partner with the President, VP of Operations, VP of Student Experience, and Human Resources to ensure a unified institutional voice across all divisions.
• Media Relations & Crisis Communications • Serve as the primary media contact and official spokesperson. • Drive proactive public relations efforts to position school leadership as thought leaders in boarding school education to expand the school's profile. • In collaboration with key stakeholders, formulate and implement crisis communications plans as necessary.
• Digital & Content Oversight • Direct the school's digital media strategy, including website design, search engine optimization, and social media platforms. • Oversee the production of all major print publications, including magazines, viewbooks, and annual reports. • Establish, monitor, and enforce clear, school-wide editorial and branding standards.
• Student Mentorship & Campus Integration • Create experiential learning opportunities for students by actively mentoring them in multimedia fields. • Manage, employ, and support students in various campus roles, including event photography, videography, and media production.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 5+ years of progressive leadership experience in marketing and communications, preferably within independent schools, higher education, or non-profit sectors.
• Technical & Operational Skills
• Demonstrated proficiency in institutional budget management and campaign strategy execution.
• Hands-on experience with customer relationship management (CRM) systems. Background in advancement software platforms and donor databases is a plus.
• Strong familiarity with content management systems (CMS), digital email marketing platforms, and web analytics tools.
• Core Competencies
• Exceptional written, verbal, and interpersonal communication skills.
• Comprehensive understanding of brand positioning, identity, and style guidelines across physical and digital mediums
• Competence or basic execution using design software (e.g., Canva, Adobe Suite) and content curation tools.