Director, Marketing and Communications, Case School of Engineering

Cleveland, OH (Hybrid)

$66K/yr – $83K/yrDirector/Executive8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-functional marketing and communications strategies for a university engineering school, turning diverse audience needs into integrated plans and measurable impact.

  • Growth/Operations: Lead multi-team marketing plans, track outcomes, and adjust tactics to align with strategic priorities.
  • Partnership & Governance: Build service agreements, manage client relationships, and ensure on-time, on-spec execution.
  • Stakeholder Insight: Develop systems and dashboards to convey impact to leaders, faculty, donors, and external audiences.

Job Description

Responsibilities Deeply understand and intuit the clients¿ needs and develop strategies to meet their objectives. Lead the development and execution of holistic, integrated marketing and communications plans that align with the school¿s strategic plan and priorities, and work with teams to execute on all initiatives, monitoring outcomes and adjusting tactics as needed. Own all related projects and processes from beginning to end, ensuring all work done aligns with University Marketing and Communications¿ and the school¿s goals and priorities. Develop a service partnership agreement for the clients, and ensure all aspects are executed on time and as described; if new projects or needs arise that do not align with the agreements, collaborate with the senior executive director to determine how to balance those needs with existing projects. Develop systems, reports, and presentations to convey impact to internal and external stakeholders. Serve as a trusted resource and advisor for the Case School of Engineering leadership, developing strong relationships and providing strategic advice aligned to their goals based on a thorough understanding of marketing and communications best practices. Think strategically about the needs of the school¿s many audiences (e.g., faculty, staff, students, alumni, donors, community members, peer institutions, etc.) and make recommendations for cost-effective and efficient solutions. Serve as a team leader for a cross-disciplinary team within UMC (communications and content planning, media relations, alumni relations, creative, web, marketing, etc.) to ensure that all projects (newsletters, web updates, enrollment marketing, organic/paid social, event communications, etc.) are executed on time and in alignment with their client(s)¿ strategic objectives and brand guidelines. Partner with a communications manager to identify news opportunities and share them through school and university communications vehicles, social media pages and websites. Collaborate consistently with team leaders across UMC to ensure recommendations align with industry best practices, as well as UMC workloads and priorities.
Case Western Reserve University logo

Case Western Reserve University

Case Western Reserve University is among the nation's leading research institutions. Founded in 1826 and shaped by the federation of Case Institute of Technology and Western Reserve University, Case Western Reserve is distinguished by its strengths in education, research, service and experiential learning. Located in the cultural hub of Cleveland, Ohio, we offer nationally recognized programs in the arts and sciences, dental medicine, engineering, law, business and management, medicine, nursing and applied social sciences.FOLLOW USFacebook: @casewesternreserveTwitter: @cwruInstagram: @cwru

Cleveland, Ohio, USA
8.4K employees (259 in marketing)

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$142.5K
Traffic Source Mix
Search
45.3%
Direct
48.1%
Referral
5.1%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~8.4K

Marketing Team

Marketing Team Size
166 (2% of company)
Median Career Experience
15.5 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$86.1M
Last Raise
$4M
Grant, 2 years ago

Funding History

  • Sep 2024
    Grant • $4M
  • Jul 2024
    Grant • $1.5M
  • May 2023
    Grant • $995.9K

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