Director of Marketing Communications (B2B) at Samsung Electronics America | Los Angeles, CA | $200K/yr – $230K/yr

Samsung Electronics America

Director of Marketing Communications (B2B)

Los Angeles, CA (Hybrid)

$200K/yr – $230K/yrDirector/Executive12+ years expFull time

Posted 2 months ago

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Job Summary

Own the external narrative for Samsung Ads by shaping strategic PR programs, executive communications, and media relations to raise leadership visibility and protect brand reputation.

Executive storytelling and messaging: craft keynotes, press statements, blog posts, and quotes that reflect Samsung Ads strategy.
Media relations and thought leadership: foster reporter relationships, secure speaking slots, and manage crisis communications in collaboration with Corporate Communications.
Measurement and governance: coordinate with analytics to tie PR activity to placements, audience reach, and impact, while maintaining calendars and assets.

Job Description

Responsibilities

Direct strategic B2B initiatives to promote Samsung Ads leadership position and innovative portfolio of Ads solutions to clients, agencies and industry members.
Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
Monitor daily press coverage for Samsung Ads and stay apprised of relevant industry news and innovations in the CTV sector.
Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
Draft executive keynotes, press announcements, executive quotes, blogposts and more.
Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
Maintain and organize a database of all press assets and images for easy access
Support marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
Align with product marketing leads on product messaging and key talking points to include in press materials.

Requirements

12+ years of experience in PR/communications with a deep knowledge of ad tech. Agency experience is preferred, but not required.
Residence in the tri-state area with the ability to work from the NYC office regularly.
Proven track record for developing and executing comprehensive PR strategies.
Extensive understanding of the CTV landscape and advertising platforms.
Superior written and verbal communication skills.
Executive presence, with the ability to influence and provide counsel to leadership.

Benefits

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

Samsung Electronics America

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

Founded in 2012

Englewood Cliffs, New Jersey, USA

10K employees (787 in marketing)

www.samsung.com/us