Director, Marketing and Communications (988)

USA (Remote)

$93K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 6 weeks ago

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Job Summary

Own high-stakes public messaging for Lifeline and 988, coordinating campaigns across mental health topics, cross‑agency partners, and external vendors to drive measurable awareness and crisis-support outreach.

  • Own campaigns end to end, with metrics and reporting to guide strategy.
  • Lead and mentor the Marketing and Communications team across functions.
  • Represent Vibrant with SAMHSA, crisis centers, partners, and vendors in cross‑departmental and external engagements.

Job Description

Responsibilities

  • Oversee and execute marketing and communications campaigns to meet Lifeline’s goals
  • Lead, and provide guidance, support and feedback to Marketing and Communications team members
  • Serve as primary liaison between Vibrant Emotional Health and SAMHSA marketing and communications teams
  • Manage the day-to-day relationship with external advertising and marketing agencies and vendors
  • Track metrics, create reports, and recommend communications strategies based on needs and goals
  • Represent the Marketing and Communications department during cross-departmental meetings and projects, and represent Vibrant partners, stakeholders, and vendors, as needed
  • Foster relationships with partners and vendors to advance messaging and resources
  • Support the Communications team and carry out Marcom tasks as needed
  • Additional duties as assigned
  • Oversee and execute marketing and communications plans and campaigns to meet the National Suicide Prevention Lifeline/988’s goals and supervises the development of public messaging and outreach

Requirements

  • Bachelor’s degree in marketing, public relations, journalism, media studies, communications, or a related field
  • 7+ years of professional work experience in a marketing and communications department of a complex organization
  • Track record of managing complex, long-term projects with multiple stakeholders
  • Track record of devising messaging and strategies for sensitive and timely subject matter
  • Ability to meet deadlines and anticipate future needs
  • Experience developing and implementing processes, guidelines, and recommendations
  • Organized, with strong written and verbal communication skills
  • Physical Requirements: must be able to remain in a stationary position 50% of the time
  • Experience in mental health and healthcare communications preferred
  • Some travel may be required
  • The person must be able to operate in a fast-paced environment and be comfortable communicating with senior-level executives

Preferred

  • Experience in mental health and healthcare communications preferred
  • Fluency in the Spanish language is desired but not required
  • Some travel may be required

Benefits

  • Full time employees will be eligible for excellent comprehensive benefits, including medical, dental, vision, supplemental income insurance, employer paid disability insurance, employer paid life insurance, pre-tax FSA for medical and dependent care, and 401K available.
Vibrant Emotional Health logo

Vibrant Emotional Health

Formerly the Mental Health Association of New York City (MHA-NYC), Vibrant Emotional Health's groundbreaking solutions have delivered high quality services and support, when, where and how people need it for over 50 years. Through our state-of-the-art technology-enabled services, community wellness programs, and advocacy and education work, we are building a society in which emotional wellness can be a reality for everyone.

Founded in 1969
New York, New York, USA
662 employees (33 in marketing)