Director, Marketing & Communication Services
District of Columbia, USA (Hybrid)
Posted 8 days ago
Job Summary
Own the strategy and execution of client marketing and growth initiatives across membership, events, and programs, translating goals into audience, campaign, and budget plans while guiding a junior team.
- Lead strategy development and business cases to optimize client investments
- Drive integrated marketing campaigns and budget management to achieve awareness, engagement, and registrations
- Mentor and develop junior team members to take on increasing responsibility
Job Description
Responsibilities
- Partner with client executive leadership to understand organizational priorities, growth objectives, market dynamics and performance challenges.
- Identify and prioritize opportunities for growth across membership, programs, events, products, partnership other revenue or engagement opportunities.
- Translate organizational goals into defined audience, marketing and growth strategies with clear objectives, measures and expected outcomes.
- Develop and deliver business cases and recommendations that help determine where client resources and investments can have the greatest impact.
- Develop and deliver marketing and/or communication plans/campaigns to deliver the desired business outcomes such as awareness building, engagement and/or sale of membership, event registration or programs to members and constituents.
- Develop and manage client marketing budgets, including tracking and reporting.
- Manage and provide day-to-day direction to junior team members, ensuring clear priorities, appropriate workload allocation, quality of work and alignment with client objectives.
- Support the professional development and growth of junior team members through coaching, regular feedback, performance guidance and identification of opportunities to build skills and take on increased responsibility.
Requirements
- Bachelor’s degree or equivalent experience
- 15+ years total relevant professional experience in marketing environment
- Proven track record for designing, leading, implementing, and tracking the performance of traditional and digital marketing and communications campaigns.
- Proficient in budgeting and financial management.
- Strong people management and project management skills.
Preferred
- BA/BS with a concentration in strategic/integrated communications, marketing, or business.
- Experience working in a collaborative environment (agency or professional services firm experience is a plus), and/or experience working for an AMC or association.
- Proficient in HTML, basic coding, marketing automation, and digital advertising applications.
Smithbucklin
For 75 years, Smithbucklin has been a trusted steward for our association, society, and community partners, deeply vested in each one’s purpose, goals, values, and long-term success. From our very beginning, we’ve helped associations reimagine what’s possible. The talent and passion of our people complement the volunteer leaders we work alongside. We join in their journeys and empower them along the way. Working together, our innovative solutions nurture growth, advance missions, and achieve lasting impact.
Salaries
Posted range
$125K/yr – $140K/yr
Taken straight from the job posting.
Marketing Team
People
Marketing Leadership
