Responsibilities

• Own end-to-end ORM strategy and execution across 30+ real estate agent-facing and consumer-facing brands
• Hold ultimate accountability for program outcomes — sentiment, visibility, and content accuracy across brands
• Build and manage a content creation engine spanning multiple channels per brand — social (including Meta and Reddit), owned & partner web properties, video, and more
• Optimize brand visibility across search and AI answer engines (AEO)
• Partner with marketing teams across brands to align content and messaging strategy
• Manage execution through scalable processes, virtual assistants, and contractors
• Define and track AEO-specific KPIs, including AI citation frequency, sentiment accuracy in AI-generated summaries, and brand representation across Gemini, ChatGPT, Claude, and Perplexity
• Work with our data team to build scalable reporting that tracks sentiment, visibility, and content performance at scale (AEO reporting experience a plus)
• Design and implement scalable processes and workflows so the program can grow without linear headcount increases
• Monitor, assess, and respond to active negative narratives across search, social, and AI platforms — knowing when to engage, how to seed authentic counter-narratives, and when to let content run

Requirements

• 5+ years in marketing management roles, with a demonstrated track record of success
• Experience managing brand content at portfolio scale — either multi-brand in-house or agency-side across multiple clients simultaneously
• Working knowledge of how large language models synthesize brand content and what drives AI-generated responses — including entity optimization, structured data, and citation-quality content formats
• Strong editorial judgment, with specific experience calibrating tone for community-driven platforms
• Proven ability to define and track AEO-specific metrics and build reporting frameworks in a space where industry-standard tools are still emerging
• Experience with SEO and/or AEO
• A track record of building processes and SOPs that keep teams accountable, projects on track, and KPIs growing
• Experience managing execution across many simultaneous tasks — through technology, contractors, VAs, or distributed teams
• An appetite for testing new tactics and solving ambiguous, complex problems
• Proven ability to influence cross-functional teams and communicate impact directly to executive leadership

Preferred

• Real estate industry experience a plus
• AEO reporting experience a plus

Benefits

• We believe people do their best work when they're trusted, supported, and surrounded by others who are equally driven. Our competitive benefits include PTO as needed, comprehensive insurance coverage, a 401(k) match, stock option grants, and a stock purchase plan. Every team member is an owner, building the \"PLACE\" they are proud to call \"my company.\"