Responsibilities

• Marketing and Digital Strategy
• - Oversee marketing and design teams supporting venues, restaurants, and partnerships, providing direction, structure, and support.
• - Guide digital marketing strategy across all platforms, including websites, Google Business profiles, social media, and reservation platforms such as OpenTable and Tock.
• - Develop editorial marketing strategies and amplify the unique voices of the outlets.
• - Ensure online content is accurate, current, and engaging for guests.
• - Partner with leadership to align marketing and digital efforts with broader business goals, ticket sales, brand partnerships, reservations, and revenue.
• - Use data and performance insights to inform strategy and continuous improvement.
• - Coordinate with ticketing teams to maximize the potential of our inventory.
• - Work with venue leads on guiding the merchandise program across all of 16 On Center.
• - Oversee the centralized 16 On Center online merchandise store

Requirements

• 10+ years of experience in marketing, with at least 5 years in a leadership role managing teams and strategy
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience
• Strong understanding of the Chicago, national, and international food and music landscape, with the ability to translate that into effective marketing strategies.
• Genuine interest in food, beverage, and live music.
• Experience leading marketing efforts tied to ticket sales, including campaign planning from initial on-sale through final push.
• Comfortable managing multiple stakeholders, including internal leadership, venue teams, and external partners such as artists and agents.
• Strong creative instincts with an eye for brand consistency and content that drives engagement.
• Proven ability to manage and optimize paid digital campaigns across platforms like Meta, Google, and TikTok, with a focus on conversion and ROI.
• Data-driven mindset with the ability to track performance, interpret results, and adjust strategy accordingly.
• Experience working with CRM platforms and growing, segmenting, and activating email and SMS databases (e.g., Hive, Mailchimp, or similar).

Benefits

• Health insurance with employer contribution
• voluntary dental, vision, short-term disability, accident, and hospital coverage
• employer-paid life insurance
• voluntary life insurance
• 401(k) retirement plan (eligible to participate after 6 months of service, with company match after 1 year)
• paid parental leave after 1 year of service
• transit and parking program available through pre-tax payroll deductions
• unlimited PTO