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Celgard

Director, Market Access Marketing

USA (Remote)

$230K/yr – $260K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

Job Summary

Own market access strategy and payer facing value messaging across PBM, provider, and patient pathways while aligning HEOR data, field enablement, and hub materials to drive patient access.

  • Market Access Ownership: define priorities, plan tactics, and track performance across payer, provider, and patient access.
  • Payer-ready Materials & Field Enablement: lead payer-focused campaigns, tools, and training to educate HCP offices and field teams.
  • Cross-functional Alignment: translate evidence into payer and provider value communications with HEOR, medical affairs, legal/compliance, and brand teams.

Job Description

  • Access Marketing & Value Communication - Leading department/team focused on broad Market Access strategy and Marketing support.
  • Lead the development of payer-focused marketing materials, tools, and campaigns that effectively articulate product value.
  • Lead the development of market access strategies to support inline brands and future new product launches. This includes PBM/Payer as well as Provider and Center focused messaging. This includes access resources and overall strategy to ensure products availability and reimbursement.
  • Define access priorities, and tactical plans that address payer, provider, and patient access barriers.
  • Monitor evolving access trends across payers, providers, and patient support services to inform strategy.
  • Collaborate with HEOR and medical affairs to ensure real-world evidence and clinical data are translated effectively for payer audiences.
  • Partner with field market access leadership to design resources and messaging that enable the field access team to educate HCP offices on access, reimbursement, and affordability pathways.
  • Develop training and communication tools for field access teams to ensure effective and consistent communication with external stakeholders.
  • Lead the development of hub, SP and other channel services related materials and ensure that all materials are clear, compliant, and patient-friendly.
  • Collect and analyze insights from internal and external access stakeholders to continuously refine access resources and strategy.
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Celgard

Celgard, LLC is a leader among lithium battery material suppliers, delivering outstanding product performance, reliable supply, technical solutions, and global business support.

Founded in 1999
Charlotte, North Carolina, USA
348 employees
www.celgard.com

Salaries

Posted range

$230K/yr – $260K/yr

Taken straight from the job posting.

See all Celgard salaries
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Director, Market Access Marketing

Celgard · USA · Remote