Director of Lifecycle Marketing- Sports

Las Vegas, NV (Hybrid)

$96K/yr – $155K/yrDirector/ExecutiveFull time

Posted 6 days ago

Job Summary

The Director, Lifecycle Marketing – Sports will own the lifecycle marketing campaign strategy and execution for Caesars Digital – Sportsbook, lead the lifecycles marketing team across the online Sports business, and drive automated campaigns across Email, Push, SMS, and In-app while partnering with Marketing, Product, Data, and Brand to fuel growth.

Own end-to-end lifecycle program from strategy to execution across digital channels
Collaborate cross-functionally with Marketing, Product, Data, and Brand to drive growth

Job Description

Responsibilities

The Director, Lifecycle Marketing – Sports is a data-driven and results oriented marketing expert who will lead and own the lifecycle marketing campaign strategy and execution for Caesars Digital – Sportsbook.
You will lead and guide our lifecycles marketing team across each player's lifecycle for our online Sports business.
Your expertise in digital marketing channels, like Email, Push, SMS, and In-app, will define the vision and execution of your industry leading automated campaign strategy.
You will work closely with Marketing, Product, Data, and Brand to drive growth cross-functionally.

Caesars Entertainment

Behold! Caesars Sportsbook & Casino is here, and we’re proud to be a part of Caesars Entertainment—the number one gaming company in the world with over 80 years of sports betting expertise. At Caesars Sportsbook & Casino, we believe all our Team Members should be treated like Caesars. It’s the mantra we were founded on, and the standard that drives us to provide our customers with best-in-class service. As we continue to Blaze The Trail with our Caesars Sportsbook & Casino app, the expansion of our Caesars Sportsbook retail locations, our World Series of Poker franchise, our William Hill legacy brand, and partnerships with the biggest names in sports and entertainment, we’re creating new and exciting opportunities for you to be a part of our empire and make an impact. Interested in joining the team? Check out our job postings and see what we have to offer, people. And remember—We Are All Caesars!

Founded in 1934

Las Vegas, Nevada, USA

823 employees (121 in marketing)

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