Responsibilities

• Build a scalable program that balances short-term revenue wins with long-term brand equity .
• Establish clear KPIs (revenue, CAC, engagement, retention, creator LTV).
• Partner with the Executive Director of Marketing to align influencer strategy with broader growth initiatives.
• Lead, coach, and scale a team of Affiliate/Influencer Managers.
• Set performance expectations and create a culture of ownership, hustle, and results .
• Implement training, playbooks, and systems that enable consistent execution across the team.
• Recruit top talent with strong creator networks and performance marketing experience.
• Architect and oversee scalable systems for sourcing and recruiting high-performing creators.
• Leverage personal network and industry connections to unlock high-value partnerships quickly .
• Guide team in identifying creators with strong brand alignment and conversion potential.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• Experience: 7–10+ years in influencer marketing, affiliate marketing, or creator partnerships
• Experience: 3–5+ years in a leadership or team management role
• Experience: Proven track record of scaling influencer/affiliate programs into significant revenue channels
• Network: Strong, active network of creators, influencers, and/or agencies
• Network: Ability to immediately activate high-value partnerships
• Skills & Competencies: Deep expertise in creator monetization and social platforms (TikTok, Instagram, YouTube, etc.)
• Skills & Competencies: Strong leadership and team development capabilities
• Skills & Competencies: Data-driven decision-making with experience in affiliate platforms (Impact, PartnerStack, etc.)
• Skills & Competencies: Exceptional communication and negotiation skills