Responsibilities

• Strategic Leadership & Program Ownership: Define and execute the overarching strategy for TrulyFree.com’s influencer, creator, and affiliate ecosystem.
• Build a scalable program that balances short-term revenue wins with long-term brand equity.
• Establish clear KPIs (revenue, CAC, engagement, retention, creator LTV).
• Partner with the Executive Director of Marketing to align influencer strategy with broader growth initiatives.
• Team Leadership & Development: Lead, coach, and scale a team of Affiliate/Influencer Managers.
• Set performance expectations and create a culture of ownership, hustle, and results.
• Implement training, playbooks, and systems that enable consistent execution across the team.
• Recruit top talent with strong creator networks and performance marketing experience.
• Creator Ecosystem Growth & Recruitment Strategy: Architect and oversee scalable systems for sourcing and recruiting high-performing creators.
• Leverage personal network and industry connections to unlock high-value partnerships quickly.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
• 7–10+ years in influencer marketing, affiliate marketing, or creator partnerships
• 3–5+ years in a leadership or team management role
• Proven track record of scaling influencer/affiliate programs into significant revenue channels
• Strong, active network of creators, influencers, and/or agencies
• Ability to immediately activate high-value partnerships
• Deep expertise in creator monetization and social platforms (TikTok, Instagram, YouTube, etc.)
• Data-driven decision-making with experience in affiliate platforms (Impact, PartnerStack, etc.)
• Exceptional communication and negotiation skills
• Strategic thinker with a bias toward execution and results
• Entrepreneurial mindset with a “builder” mentality

Nice To Have

• Experience with ambassador programs, UGC pipelines, co-branded collaborations
• Remote leadership experience in creator partnerships and cross-functional teams